Storekit Auto-Opening

Auto-Storekit enhances the performance of your install-driven campaigns with higher Conversions and lower CPI. This feature allows DSPs to decide whether the Smaato SDK should automatically open App Store Storekit view after the video and before the end card base on the app store assets sent in the bid response.

How does it work?

Upon the completion of the video playback or if the user decides to skip the video, our SDK steps in.

If the DSP has provided a clearly defined store URL in the bid response, our SDK will open the App Store Storekit view. Additionally, should an end card be available, we will seamlessly render it.

Demo

Storekit Auto-Opening

How Smaato will signalize to DSP that Storekit auto-opening is supported based on the Bid Request?

Smaato will support a new custom extension under BidRequest.imp.video.ext, called storekit. This field will only be sent for eligible traffic.

BidRequest.imp.video.ext

Attribute Description Type Example
storekit Indicates whether the inventory is eligible for Auto Storekit
1 – true; 0 – false		 Int; default 1 “imp”: {
“video”: {
“ext”:{ “storekit”: 1
}
}
}

(NEW) Supported Storekit auto-opening Configurations:

  • Present: This flag indicates if DSP wants to support Storekit Auto-opening feature on their Ad. It is a mandatory property
  • Values supported: 1 = Supported or 0 = Not supported
  • Click: This property indicates if DSP wants to fire the click tracking when the storekit is displayed. If the Video Ad has a companion Ad, SDK will fire the companion click tracker. Else, SDK will fire the Video Ad’s click tracker
  • Values supported: 1 = Supported or 0 = Not supported
  • Default Value: 0

How should a demand partner reply with an Storekit auto-opening ad in the Bid Response?

  • For video creatives that DSPs wants to perform an auto storekit, Smaato requires the bidresponse.seatbid[].bid[].ext.storekit:1 field within the bid response.

  • and the response should also contain the itunesitem in bidresponse.seatbid[].bid[].bundle

  • By default, auto-storekit is disabled.

DSPs will be able to enable auto storekit using a custom extension field under BidResponse.seatbid.bid.ext, this field will also be called storekit. It will get a boolean value of 1/0, defining whether Smaato SDK should show the Storekit.

BidReqsponse.seatbid.bid.ext

Attribute Description Type Example
storekit Indicates whether Smaato should trigger the Storekit
1 – true; 0 – false		 Int; “seatbid”: [{
“bid”: [{
“ext”: { “storekit”: 1
}
}]
}]


(NEW)

“seatbid”: [{
“bid”: [{
“ext”: {
“storekit”: {
“present”: 1,
“click”:1
},
}
}]
}]
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Last Modified: November 28, 2023 at 3:21 pm