SDX Geofencing
Rather than geo-targeting by zip code, state, or country, geo-fencing allows you to target a specific area around a key point of interest. By setting a geo-fence, you can target users in a specific radius of a geo-location, for example, a university campus, music/performance venue, sports arena, restaurant, shopping district, etc. To create a Geo Fence in SDX, follow the steps below.
Here is what it will look like when you have selected to create an open auction / open deal line item.
As shown here, when creating an open auction / deal you will see Traffic Targeting as one of the parameters.
![](https://developers.smaato.com/wp-content/uploads/2023/04/new-exchange-line-item.png)
Clicking on Traffic Targeting will open the targeting modal, as shown below. The targeting parameters will have Geo Fencing as one of the options. Target specific geo-fence (also known as lat long) to your line item, by simply dropping a pin on the map. You can drop multiple pins on the same map. The default is set to target globally.
![](https://developers.smaato.com/wp-content/uploads/2023/04/traffic-targeting-1.png)
If you want to create multiple fences with precise lat/longs more efficiently, you also have the option to upload the fences by enabling the Multi ID switch on the top. Once you enable the toggle, you can then upload a CSV file with all of your lat/longs + radiuses for each geo-fence. A sample template is provided on the UI for reference.
![](https://developers.smaato.com/wp-content/uploads/2023/04/traffic-targeting-2.png)
- Whether you bulk upload or drop specific pins, click on Apply Changes.
- When you have finished creating your new line item, simply click Save Line Item, or Save & Create Another if you would like to create another Line Item right away.
Last Modified: May 22, 2023 at 10:29 am