OTT/CTV Integration Options
As a publisher, you have a OpenRTB – Exchange option when it comes to integrating with Smaato.
OpenRTB – Exchange
Already working with another video advertising platform, but want to still connect to Smaato as a demand source (if supported by your partner)? Request your ad pods from Smaato via OpenRTB bid requests, via your partner exchange. Just get your publisher ID and ad break ID from the Smaato Publisher Platform (SPX), and enter it into the respective fields in your video advertising platform partner’s UI. Please reach out to your Smaato client partner manager and/or sales engineer for additional questions or help with your integration.
That’s it! You’re now live and monetizing! Lastly, we’ll go over Smaato’s OTT Advertising Platform’s reporting features and how you can have the very best visibility into monitoring your integration and ad performance across your demand sources!
Last Modified: April 14, 2026 at 9:56 am