OTT/CTV Integration Options
As a publisher, you have a variety of options when it comes to integrating with Smaato.
VAST Tag
Want to integrate with Smaato directly? Request your ad pods from Smaato via a VAST tag URL, which you can simply provide to your VAST-supported video player. For getting your VAST tag for your integration, please reach out to your Smaato client partner manager and/or sales engineer.
VMAP Tag
Want to integrate with Smaato directly, and schedule mid-rolls and/or a post-roll on your video content? Request your ad breaks from Smaato via a VMAP tag URL that you can simply provide to your VAST-supported video player. For getting your VMAP tag for your integration, please reach out to your Smaato client partner manager and/or sales engineer, or visit our VMAP tag generator (you must be signed into SPX while using it): https://ssai.smaato.net/swagger-ui/#/VMAP/getManifest_2
SSAI Tag
Want to integrate with Smaato directly, schedule mid-rolls and/or a post-roll on your video content, and have ads smoothly stitched into your content? Request your ad breaks from Smaato via a SSAI tag URL that you can simply provide to your HLS-supported video player. For getting your SSAI tag for your integration, please reach out to your Smaato client partner manager and/or sales engineer, or visit our SSAI tag generator (you must be signed into SPX while using it): https://ssai.smaato.net/swagger-ui/#/HLS/getManifest_1
OpenRTB – Direct Connection
Want to integrate with Smaato directly, and via OpenRTB instead of API? Request your ad pods from Smaato via OpenRTB bid requests. Please reach out to your Smaato client partner manager and/or sales engineer to request an OpenRTB integration, as this must be custom-built for you.
OpenRTB – Exchange
Already working with another video advertising platform, but want to still connect to Smaato as a demand source (if supported by your partner)? Request your ad pods from Smaato via OpenRTB bid requests, via your partner exchange. Just get your publisher ID and ad break ID from the Smaato Publisher Platform (SPX), and enter it into the respective fields in your video advertising platform partner’s UI. Please reach out to your Smaato client partner manager and/or sales engineer for additional questions or help with your integration.
That’s it! You’re now live and monetizing! Lastly, we’ll go over Smaato’s OTT Advertising Platform’s reporting features and how you can have the very best visibility into monitoring your integration and ad performance across your demand sources!
Last Modified: August 31, 2023 at 11:47 am