Playables offer immersive, interactive advertisements that provide users with a brief glimpse of an app they can test before deciding to download it. These interactive previews should consistently feature a prominent Call to Action, prompting users to either download the app or explore it further. Additionally, Playables serve as a valuable tool for identifying users with a strong interest in your app, helping you discover high-intent potential customers.
How does Smaato signal Rewarded Playable support to DSPs via Bid Request?
In the Bid request,
"imp.instl" : 1the ad is interstitial or fullscreen
"banner.battr" : 13is OMITTED, meaning user Interactive/Embedded Games are allowed
"banner.API" : 6indicating support for MRAID 3.0
"banner.ext.rewarded": 1This custom extension flag indicates that the inventory supports rewarded playables.
When the bid request fulfills these criteria, it implies that the inventory is compatible with Rewarded Playables.
How should a DSP respond with a Playable Ad in the Bid Response?
For Rewarded Playables, the bid response must include:
If the bid response does not contain the above values, the playable bid response is dropped and the ad is not served.
Duration of a Rewarded Playable
By default, Smaato displays an x-button on the upper left corner after 30 seconds for Rewarded Playables. On Android, the back button is disabled for 30 seconds.
Last Modified: November 3, 2023 at 5:27 pm