Publisher Network

Ad Partner Mediation

To Start:

Assuming that you’re still logged in (if not, log in to your SPX account at; go to the “Networks” section via the top navigation.

You’ll see an overview of your own network accounts (which should be none yet).

To create a new one, click the button for  + New Network.

A screen will pop up, showing you all available ad partner integration options. If you need integration for a different ad partner, please contact us.

Click on the “Add […] +” button of your desired ad partner.

Server-Side Mediation

For more information on how to set up a Custom Tag Network, head over to Configuring Custom JS Tag-Based Ad Partners.

For more information on how to set up a Custom Video Network, head over to Configuring Custom Video (VAST) Tag Ad Partners.

SDK Mediation

The following steps apply for AdMob, Facebook, and the Custom SDK Network connector.

At present, there are no additional configurations necessary on SPX.

When creating the Network Account entity, you can proceed directly to the Line Item configuration by clicking Save & Add Line Item.

You will need to set up mediation on the SDK level. For more details on mediation with iOS and Android, please see Client-Side Mediation here in the Smaato Developer Documentation.

Network Line Item Setup

This setup process will help you with both client-side and server-side integrations options.

Remember setting up an SMX Line Item? This is similar:

As a namewe recommend “AdMob” or similar.

As a description, just enter “AdMob Line Item 1” for now

The status is by default set to PlayWe suggest you leave it on Play – toggling it sets it to Paused, which in practice only makes sense if you’re setting up an Adspace that you want to go live later (i.e. for release dates).

The Priority defines the Line Item’s priority – so it defines the priority of this demand source configuration. Choose “12” for now. If you’ve got an SMX Line Item on Priority 12 already, Dynamic Demand will get the highest price for your inventory from across both sources in parallel!

Unless you’re clearly intending on allocating traffic partially (i.e. for A/B testing), leave Traffic Allocation at 100.0%.

Set the current date as the Start DateIf you don’t have a planned End Date, just leave that one blank.

The App ID is the unique identifier for your Ad Partner inventory. Log into your Ad Partner account, set up a property (app) if necessary, copy the Property ID/App ID/Zone ID (the ID has different names across platforms), and paste it into the App ID field.

The Manual CPM Rate is where you can set a manual CPM for your Network Line Item, which should reflect the actual CPM rate that you’re expecting from your Ad Partner relationship, as the key advantage of bringing Network relationships into SPX is their possibility to auto-optimize within Dynamic Demand.

Again, for now, the only setting you’ll need is the Inventory tab: click on the “+ Add” button next to the App or Site you’d like to set up for this Network account.

After filling out the fields, your screen should look somewhat like this.

When you’re done, hit Save.

And there you go – your ad partner account is now integrated, and your Network traffic is now set up for Dynamic Demand!

Publisher-Owned Ad Partner Accounts

Please follow the below guidelines to configure certified, publisher-owned SDK Mediation accounts in SPX.

Client-Side SDK Ad Networks

Publisher-Owned Ad Partner Formats Sizes SPX Line Item Parameters Reporting API Parameters
AdMob Banner
Rewarded Video

320×50, 300×250,

*320×480 (interstitial/rewarded video, depending on the device’s size)

Ad Unit Id Revenue reporting requires AdMob OAuth authentication (Click on “Save” or “Save & Add Line Item” and then “Allow” in the pop-up window). Performance reporting is also available in RTB Insights.
Facebook Banner
Rewarded Video

320×50, 300×250,

*320×480 (interstitial/rewarded video, depending on the device’s size)

Placement Id, App Id Reporting API not currently supported, but performance reporting is available in RTB Insights.
Custom SDK Network Depends on Ad Partner

Depends on Ad Partner

Custom Class, Method Name, and Custom Content (as a JSON object) Reporting API not supported, but performance reporting is available in RTB Insights.

Last Modified: January 25, 2022 at 10:00 pm

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