Publisher Network

Ad Network Mediation

Currently, there are two options for your publisher-owned ad network mediation: server-to-server (or server-side API) mediation or client-side SDK mediation. Below are the details for these mediation processes.

Details View

A screen will pop up, showing you all available ad network integration options. If you need integration for a different ad network, please contact us.

Click on the “Add […] +” button of your desired ad network.

 

Please Note: Server-side integrations are with Inmobi, MobFox, Inneractive, ONE by AOL: Mobile (Millennial Media), and Custom Tag Networks. Client-side SDK Integrations are with AdMob, MoPub, ONE by AOL: Mobile (Millennial Media), Custom SDK Networks and Facebook.

Server-Side Mediation

Details View
 

The following steps apply for InmobiMobFoxVServTapIt, AdMarvel, Tapsense and ONE by AOL: Mobile Marketplace (Nexage) integrations.

For more information on how to set up a Custom Tag Network, head over to Configuring Custom Tag-Based Ad Networks.

Next, you’ll be offered the choice of proceeding with or without Revenue Reporting. Although we recommend you set up Revenue Reporting – this will also boost your revenue! -, this requires an API Key.

If you can’t get an API Key, you can also proceed without Revenue Reporting by selecting “Disable Reporting”.

Next, hit ‘Save’.

Now, your ad network setup has been created. You can’t put it to good use yet, though; you’ll have to create a Line Item first.

SDK Client-Side Mediation

Details View

The following steps apply for AdMobMoPubiAdONE by AOL: Mobile (Millennial Media, Nexage), Facebook and the Custom Network connector.

At present, there are no additional configurations necessary on SPX.

When creating the Network Account entity, you can proceed directly to the Line Item configuration by clicking Save & Add Line Item.

You will need to set up mediation on the SDK level. For more details on mediation with iOS and Android, please see Client-Side Mediation here in the Smaato Developer Documentation.

Network Line Item Setup

This setup process will help you with both client-side and server-side integrations options.

Details View

Remember setting up an SMX Line Item? This is similar:

As a namewe recommend “InMobi”, “AdMob” or similar.

As a description, just enter “InMobi Line Item 1” for now

The status is by default set to PlayWe suggest you leave it on Play – toggling it sets it to Paused, which in practice only makes sense if you’re setting up an Adspace that you want to go live later (i.e. for release dates).

The Priority defines the Line Item’s priority – so it defines the priority of this demand source configuration. Choose “12” for now. If you’ve got an SMX Line Item on Priority 12 already, Dynamic Demand will get the highest price for your inventory from across both sources!

Unless you’re clearly intending on allocating traffic partially, leave Traffic Allocation at 100.0%.

Set the current date as the Start DateIf you don’t have a planned End Date, just leave that one blank.

The App ID is the unique identifier that the Ad Network gave your inventory. Log into your Ad Network account, set up a property if necessary, copy the Property ID/App ID/Zone ID (the ID has different names across platforms), and paste it into the App ID field.

Please note for Tapsense integrations

Tapsense provides two Ad Unit IDs – one for client-side (SDK), one for server-side (API) integrations; make sure that you’re using the correct Ad Unit ID, i.e. the server-side (API) one.

The Manual CPM Rate is where you can set a manual CPM for your Network Line Item, which should reflect the actual CPM rate that you’re expecting from your Network relationship. As the key advantage of bringing Network relationships into SPX is their possibility to auto-optimize within Dynamic Demand, setting a manual CPM makes sense if

a) you’ve disabled reporting for your Network account (i.e. intend to traffic this Line Item manually),

b) you’ve just enabled reporting a moment ago, and want to use a manual CPM in the interim until auto-optimization starts fully picking up (which may take up to 3 days).

Please note for client-side integrations:

Since Reporting is not available yet for Client-Side Integrations (SDK Mediation), you’ll have to enter a Manual CPM rate and update it regularly.

Again, for now, the only setting you’ll need is the Inventory tab: click on the “+ Add” button next to the App or Site you’d like to set up for this Network account.

After filling out the fields, your screen should look somewhat like this.

 

When you’re done, hit Save.

And there you go – your ad network account is now integrated, and your Network traffic is now set up for Dynamic Demand!

 

Publisher-Owned Ad Network Accounts

Please follow the below guidelines to configure publisher-owned ad network accounts in SPX. These ad network accounts are split into two categories: server-side ad network accounts (ad network mediation, as called in SPX) and client-side ad network accounts.

Server-Side Ad Networks

Ad Networks Formats Sizes SPX Line Item Parameters
Reporting API Parameters
InMobi Rich media, Native
  • Banner Phone (320×50)
  • Banner Tablet (728×90)
  • Medium Rectangle (300×250)
  • Fullscreen Interstitial Portrait (320×480)
  • Fullscreen Interstitial Landscape (480×320)
  • Tablet Fullscreen Interstitial Portrait (768×1024)
  • Tablet Fullscreen Interstitial Landscape (1024×768)
Placement ID &
App ID
Username, Password, Secret API Key
MobFox Image and Rich media
  • Banner Phone (320×50)
  • Banner Tablet (728×90)
  • Medium Rectangle (300×250)
  • Fullscreen Interstitial Portrait (320×480)
  • Fullscreen Interstitial Landscape (480×320)
Inventory Hash &
Publication Name (Site name, not passed in ad request)
Account ID, API Key,
Username, Password 
ONE by AOL Rich media
  • Banner Phone (320×50)
  • Banner Tablet (728×90)
  • Medium Rectangle (300×250)
  • Fullscreen Interstitial Portrait (320×480)
  • Fullscreen Interstitial Landscape (480×320)
  • Tablet Fullscreen Interstitial Portrait (768×1024)
  • Tablet Fullscreen Interstitial Landscape (1024×768)
  • Custom
Site ID, Placement ID Company ID, Company Access Key, Secret Key

Client-Side SDK Ad Networks

Publisher-Owned Ad Network

Formats Sizes SPX Line Item Parameters
Reporting API Parameters
AdMob Image and
Rich media

320×50, 300×250,

*320×480 (interstitial, depending on the device’s size)

Ad Unit Id Revenue reporting requires AdMob OAuth authentication (Click on “Save” or “Save & Add Line Item” and then “Allow” in the pop-up window)
MoPub Image and
Rich media

320×50, 300×250,

*320×480 (interstitial, depending on the device’s size)

Ad Unit Id API Key, Inventory Report Id, Campaign Report Id
ONE By AOL Image and
Rich media

320×50, 300×250,

*320×480 (interstitial, depending on the device’s size)

Millennial Media – Placement Id

Nexage – Placement Id & Site Id

Company Id, Company Access Key & Secret Key

Modified: July 17, 2019 at 4:54 pm