Getting Started With the Smaato Demand Platform (SDX)

To log in to the Smaato Demand Platform (SDX), go to sdx.smaato.com/.

To learn more about targeting in SDX, take a look at our video on precision targeting:

SDX is the acronym we use for our Smaato Demand Ad Exchange. SDX is a Smaato owned-and-operated OpenRTB and ad-network mediation ad exchange for omnichannel ad formats and environments.

If an app developer has a free downloadable app on the App Store or Google Play Store, they can monetize their app by selling their ad spaces (or ad placements where an ad is shown) through RTB or a programmatic solution. OTT/CTV publishers can monetize their video inventory, and Smaato offers monetization opportunities for mobile and desktop web, too. At Smaato, we will connect you with relevant publishers directly through a private marketplace, preferred deal, or with our open auction. Here are just some of the benefits of integrating with Smaato’s RTB Ad Exchange:

• Find the optimal traffic to meet your campaign goals with SDX inventory discovery
• Set up advanced targeting options by ad format, app, format, country, and more
• Leverage line item and QPS throttling to receive only relevant traffic
• Access to Smaato’s powerful reporting and analytics suite

Real-time bidding can be compared to a stock market, where the amount of demand at the moment determines the price of a stock. With real-time bidding, publishers can set the floor price on their ad placements, and then you, as a demand partner, can place your bids. The whole process, from when an app user triggers an ad request to the time the ad placement is filled with an ad, occurs within just 200 milliseconds.