SDX Glossary
Here you will find a glossary for all of the analytical metrics (data, measures, and dimensions) used in the Smaato Demand Platform (SDX) dashboard.
| Dimension | Description |
|---|---|
| Date/Time | Time as a dimension, to be used as a filter or split. |
| Ad Size (Request) | Ad sizes specified in bid requests. |
| Ad Size (Response) | Ad sizes specified in bid responses. |
| Ad Type (Request) | Ad types specified in bid requests. |
| Ad Type (Response) | Ad types specified in bid responses. |
| Ad Size | All ad sizes present in available traffic. |
| Ad Type | All ad types present in available traffic. |
| Ad Space Type | Adspaces segmented by types (OS type or mobile site) |
| Inventory Type | Traffic segmented by in-app or mobile web. |
| Request Type | Request type, i.e,. open auction, private marketplace, etc. |
| Type |
App entity type (OS type or mobile site). Please Note: The app entity denotes a collection of adspaces that belong to the same property (i.e. an app or a mobile site). Mobile sites are also listed as an “app” type.
|
| Bid Outcome | The outcome of the auction. Possible values are; Lost, Won – Cleared, No Ad/Not Bidding, Won – Not Cleared, Not Valid. |
| Data Center | The data center(s) in use. Possible values are US-East, EU-West, APAC. |
| SDX Line Item | All SDX line items in use. |
| Ad Space ID | Adspaces listed by IDs. |
| AdSpace Name | Adspaces listed by names. |
| Application Name | Apps by names. |
| AdSpace Category | Adspaces by categories. |
| Gender | Users by gender. |
| User Age | Users by age ranges of four to nine years (e.g. 13-17, 18-24, 25-34, 35-44…). |
| Country | List of countries. |
| Location Type | Lat/long and/or ZIP code (or none). |
| User Tracking | Enabled or disabled. |
| Carrier Name | Name of the detected carrier, if available. |
| Device ID Type | Apple IDFA, Google Ad ID, IMEI, etc. |
| Device Make | Device brand, e.g., Apple, Samsung, LG, etc. |
| Device Model | Device’s model, e.g., iPhone 5S, Samsung Galaxy Tab, etc. |
| Device OS | Device’s OS, e.g., iOS, Android, etc. |
| Advertiser Domain | Advertiser domains of the bid responses’ creatives. |
| Deal ID | List of deal IDs (i.e., IDs used for transacting PMP deals). |
| Seat ID | List of seat IDs (i.e., IDs used to denote specific advertisers’ seats in DSP bids). |
| Campaign ID | List of campaign IDs (i.e., IDs used to denote specific campaigns in DSP bids). |
| Duration | Amount of time for the bid request to be transmitted (in milliseconds). |
| Measure | Explanation |
| # Auctions | The number of auctions. |
| Avg. Win Bid | Average win bid in auctions. |
| eCPM | The overall effective Cost Per Mille (i.e. per 1000 impressions). For more on eCPM, read this guide. |
| Total Spent | Total spending on the exchange. |
| Views | Amount of viewed impressions. |
| Wins | Amount of won auctions. |
| View Rate | Percentage of views over served ads. |
| Win Rate | Percentage of won auctions over total auctions. |
| Total Bids | Amount of bids. |
| Avg. Bid Price | Average bid price. |
| Clear Rate | Percentage of cleared auctions over total auctions. |
| GPS % | Percentage of traffic containing GPS information. |
| ZIP % | Percentage of traffic containing ZIP code information. |
| Location % | Percentage of traffic containing location information. |
Last Modified: November 25, 2021 at 5:32 pm