Category Taxonomy

Here is the IAB category taxonomy as used in our Smaato Publisher Platform (SPX).

[IAB1] Arts & Entertainment

[IAB1-1] Books & Literature
[IAB1-2] Celebrity Fan/Gossip
[IAB1-3] Fine Art
[IAB1-4] Humor
[IAB1-5] Movies
[IAB1-6] Music
[IAB1-7] Television

[IAB2] Automotive

[IAB2-1] Auto Parts
[IAB2-2] Auto Repair
[IAB2-3] Buying/Selling Cars
[IAB2-4] Car Culture
[IAB2-5] Certified Pre-Owned
[IAB2-6] Convertible
[IAB2-7] Coupe
[IAB2-8] Crossover
[IAB2-9] Diesel
[IAB2-10] Electric Vehicle
[IAB2-11] Hatchback
[IAB2-12] Hybrid
[IAB2-13] Luxury
[IAB2-14] MiniVan
[IAB2-15] Mororcycles
[IAB2-16] Off-Road Vehicles
[IAB2-17] Performance Vehicles
[IAB2-18] Pickup
[IAB2-19] Road-Side Assistance
[IAB2-20] Sedan
[IAB2-21] Trucks & Accessories
[IAB2-22] Vintage Cars
[IAB2-23] Wagon

[IAB3] Business

[IAB3-1] Advertising
[IAB3-2] Agriculture
[IAB3-3] Biotech/Biomedical
[IAB3-4] Business Software
[IAB3-5] Construction
[IAB3-6] Forestry
[IAB3-7] Government
[IAB3-8] Green Solutions
[IAB3-9] Human Resources
[IAB3-10] Logistics
[IAB3-11] Marketing
[IAB3-12] Metals

[IAB4] Careers

[IAB4-1] Career Planning
[IAB4-2] College
[IAB4-3] Financial Aid
[IAB4-4] Job Fairs
[IAB4-5] Job Search
[IAB4-6] Resume Writing/Advice
[IAB4-7] Nursing
[IAB4-8] Scholarships
[IAB4-9] Telecommuting
[IAB4-10] U.S. Military
[IAB4-11] Career Advice

[IAB5] Education

[IAB5-1] 7-12 Education
[IAB5-2] Adult Education
[IAB5-3] Art History
[IAB5-4] College Administration
[IAB5-5] College Life
[IAB5-6] Distance Learning
[IAB5-7] English as a 2nd Language
[IAB5-8] Language Learning
[IAB5-9] Graduate School
[IAB5-10] Homeschooling
[IAB5-11] Homework/Study Tips
[IAB5-12] K-6 Educators
[IAB5-13] Private School
[IAB5-14] Special Education
[IAB5-15] Studying Business

[IAB6] Family & Parenting

[IAB6-1] Adoption
[IAB6-2] Babies & Toddlers
[IAB6-3] Daycare/Pre School
[IAB6-4] Family Internet
[IAB6-5] Parenting – K-6 Kids
[IAB6-6] Parenting teens
[IAB6-7] Pregnancy
[IAB6-8] Special Needs Kids
[IAB6-9] Eldercare

[IAB7] Health & Fitness

[IAB7-1] Exercise
[IAB7-2] A.D.D.
[IAB7-3] AIDS/HIV
[IAB7-4] Allergies
[IAB7-5] Alternative Medicine
[IAB7-6] Arthritis
[IAB7-7] Asthma
[IAB7-8] Autism/PDD
[IAB7-9] Bipolar Disorder
[IAB7-10] Brain Tumor
[IAB7-11] Cancer
[IAB7-12] Cholesterol
[IAB7-13] Chronic Fatigue Syndrome
[IAB7-14] Chronic Pain
[IAB7-15] Cold & Flu
[IAB7-16] Deafness
[IAB7-17] Dental Care
[IAB7-18] Depression
[IAB7-19] Dermatology
[IAB7-20] Diabetes
[IAB7-21] Epilepsy
[IAB7-22] GERD/Acid Reflux
[IAB7-23] Headaches/Migraines
[IAB7-24] Heart Disease
[IAB7-25] Herbs for Health
[IAB7-26] Holistic Healing
[IAB7-27] IBS/Crohn’s Disease
[IAB7-28] Incest/Abuse Support
[IAB7-29] Incontinence
[IAB7-30] Infertility
[IAB7-31] Men’s Health
[IAB7-32] Nutrition
[IAB7-33] Orthopedics
[IAB7-34] Panic/Anxiety Disorders
[IAB7-35] Pediatrics
[IAB7-36] Physical Therapy
[IAB7-37] Psychology/Psychiatry
[IAB7-38] Senior Health
[IAB7-39] Sexuality
[IAB7-40] Sleep Disorders
[IAB7-41] Smoking Cessation
[IAB7-42] Substance Abuse
[IAB7-43] Thyroid Disease
[IAB7-44] Weight Loss
[IAB7-45] Women’s Health

[IAB8] Food & Drink

[IAB8-1] American Cuisine
[IAB8-2] Barbecues & Grilling
[IAB8-3] Cajun/Creole
[IAB8-4] Chinese Cuisine
[IAB8-5] Cocktails/Beer
[IAB8-6] Coffee/Tea
[IAB8-7] Cuisine-Specific
[IAB8-8] Desserts & Baking
[IAB8-9] Dining Out
[IAB8-10] Food Allergies
[IAB8-11] French Cuisine
[IAB8-12] Health/Lowfat Cooking
[IAB8-13] Italian Cuisine
[IAB8-14] Japanese Cuisine
[IAB8-15] Mexican Cuisine
[IAB8-16] Vegan
[IAB8-17] Vegetarian
[IAB8-18] Wine

[IAB9] Hobbies & Interests

[IAB9-1] Art/Technology
[IAB9-2] Arts & Crafts
[IAB9-3] Beadwork
[IAB9-4] Birdwatching
[IAB9-5] Board Games/Puzzles
[IAB9-6] Candle & Soap Making
[IAB9-7] Card Games
[IAB9-8] Chess
[IAB9-9] Cigars
[IAB9-10] Collecting
[IAB9-11] Comic Books
[IAB9-12] Drawing/Sketching
[IAB9-13] Freelance Writing
[IAB9-14] Genealogy
[IAB9-15] Getting Published
[IAB9-16] Guitar
[IAB9-17] Home Recording
[IAB9-18] Investors & Patents
[IAB9-19] Jewelry Making
[IAB9-20] Magic & Illusion
[IAB9-21] Needlework
[IAB9-22] Painting
[IAB9-23] Photography
[IAB9-24] Radio
[IAB9-25] Roleplaying Games
[IAB9-26] Sci-Fi & Fantasy
[IAB9-27] Scrapbooking
[IAB9-28] Screenwriting
[IAB9-29] Stamps & Coins
[IAB9-30] Video & Computer Games
[IAB9-31] Woodworking

[IAB10] Home & Garden

[IAB10-1] Appliances
[IAB10-2] Entertaining
[IAB10-3] Environmental Safety
[IAB10-4] Gardening
[IAB10-5] Home Repair
[IAB10-6] Home Theater
[IAB10-7] Interior Decorating
[IAB10-8] Landscaping
[IAB10-9] Remodeling & Construction

[IAB11] Law, Gov’t & Politics

[IAB11-1] Immigration
[IAB11-2] Legal Issues
[IAB11-3] U.S. Government Resources
[IAB11-4] Politics
[IAB11-5] Commentary

[IAB12] News

[IAB12-1] International News
[IAB12-2] National News
[IAB12-3] Local News

[IAB13] Personal Finance

[IAB13-1] Beginning Investing
[IAB13-2] Credit/Debt & Loans
[IAB13-3] Financial News
[IAB13-4] Financial Planning
[IAB13-5] Hedge Fund
[IAB13-6] Insurance
[IAB13-7] Investing
[IAB13-8] Mutual Funds
[IAB13-9] Options
[IAB13-10] Retirement Planning
[IAB13-11] Stocks
[IAB13-12] Tax Planning

[IAB14] Society

[IAB14-1] Dating
[IAB14-2] Divorce Support
[IAB14-3] Gay Life
[IAB14-4] Marriage
[IAB14-5] Senior Living
[IAB14-6] Teens
[IAB14-7] Weddings
[IAB14-8] Ethnic Specific

[IAB15] Science

[IAB15-1] Astrology
[IAB15-2] Biology
[IAB15-3] Chemistry
[IAB15-4] Geology
[IAB15-5] Paranormal Phenomena
[IAB15-6] Physics
[IAB15-7] Space/Astronomy
[IAB15-8] Geography
[IAB15-9] Botany
[IAB15-10] Weather

[IAB16] Pets

[IAB16-1] Aquariums
[IAB16-2] Birds
[IAB16-3] Cats
[IAB16-4] Dogs
[IAB16-5] Large Animals
[IAB16-6] Reptiles
[IAB16-7] Veterinary Medicine

[IAB17] Sports

[IAB17-1] Auto Racing
[IAB17-2] Baseball
[IAB17-3] Bicycling
[IAB17-4] Bodybuilding
[IAB17-5] Boxing
[IAB17-6] Canoeing/Kayaking
[IAB17-7] Cheerleading
[IAB17-8] Climbing
[IAB17-9] Cricket
[IAB17-10] Figure Skating
[IAB17-11] Fly Fishing
[IAB17-12] Football
[IAB17-13] Freshwater Fishing
[IAB17-14] Game & Fish
[IAB17-15] Golf
[IAB17-16] Horse Racing
[IAB17-17] Horses
[IAB17-18] Hunting/Shooting
[IAB17-19] Inline Skating
[IAB17-20] Martial Arts
[IAB17-21] Mountain Biking
[IAB17-22] NASCAR Racing
[IAB17-23] Olympics
[IAB17-24] Paintball
[IAB17-25] Power & Motorcycles
[IAB17-26] Pro Basketball
[IAB17-27] Pro Ice Hockey
[IAB17-28] Rodeo
[IAB17-29] Rugby
[IAB17-30] Running/Jogging
[IAB17-31] Sailing
[IAB17-32] Saltwater Fishing
[IAB17-33] Scuba Diving
[IAB17-34] Skateboarding
[IAB17-35] Skiing
[IAB17-36] Snowboarding
[IAB17-37] Surfing/Bodyboarding
[IAB17-38] Swimming
[IAB17-39] Table Tennis/Ping-Pong
[IAB17-40] Tennis
[IAB17-41] Volleyball
[IAB17-42] Walking
[IAB17-43] Waterski/Wakeboard
[IAB17-44] World Soccer

[IAB18] Style & Fashion

[IAB18-1] Beauty
[IAB18-2] Body Art
[IAB18-3] Fashion
[IAB18-4] Jewelry
[IAB18-5] Clothing
[IAB18-6] Accessories

[IAB19] Technology & Computing

[IAB19-1] 3-D Graphics
[IAB19-2] Animation
[IAB19-3] Antivirus Software
[IAB19-4] C/C++
[IAB19-5] Cameras & Camcorders
[IAB19-6] Cell Phones
[IAB19-7] Computer Certification
[IAB19-8] Computer Networking
[IAB19-9] Computer Peripherals
[IAB19-10] Computer Reviews
[IAB19-11] Data Centers
[IAB19-12] Databases
[IAB19-13] Desktop Publishing
[IAB19-14] Desktop Video
[IAB19-15] Email
[IAB19-16] Graphics Software
[IAB19-17] Home Video/DVD
[IAB19-18] Internet Technology
[IAB19-19] Java
[IAB19-20] JavaScript
[IAB19-21] Mac Support
[IAB19-22] MP3/MIDI
[IAB19-23] Net Conferencing
[IAB19-24] Net for Beginners
[IAB19-25] Network Security
[IAB19-26] Palmtops/PDAs
[IAB19-27] PC Support
[IAB19-28] Portable
[IAB19-29] Entertainment
[IAB19-30] Shareware/Freeware
[IAB19-31] Unix
[IAB19-32] Visual Basic
[IAB19-33] Web Clip Art
[IAB19-34] Web Design/HTML
[IAB19-35] Web Search
[IAB19-36] Windows

[IAB20] Travel

[IAB20-1] Adventure Travel
[IAB20-2] Africa
[IAB20-3] Air Travel
[IAB20-4] Australia & New Zealand
[IAB20-5] Bed & Breakfasts
[IAB20-6] Budget Travel
[IAB20-7] Business Travel
[IAB20-8] By US Locale
[IAB20-9] Camping
[IAB20-10] Canada
[IAB20-11] Caribbean
[IAB20-12] Cruises
[IAB20-13] Eastern Europe
[IAB20-14] Europe
[IAB20-15] France
[IAB20-16] Greece
[IAB20-17] Honeymoons/Getaways
[IAB20-18] Hotels
[IAB20-19] Italy
[IAB20-20] Japan
[IAB20-21] Mexico & Central America
[IAB20-22] National Parks
[IAB20-23] South America
[IAB20-24] Spas
[IAB20-25] Theme Parks
[IAB20-26] Traveling with Kids
[IAB20-27] United Kingdom

[IAB21] Real Estate

[IAB21-1] Apartments
[IAB21-2] Architects
[IAB21-3] Buying/Selling Homes

[IAB22] Shopping

[IAB22-1] Contests & Freebies
[IAB22-2] Couponing
[IAB22-3] Comparison
[IAB22-4] Engines

[IAB23] Religion & Spirituality

[IAB23-1] Alternative Religions
[IAB23-2] Atheism/Agnosticism
[IAB23-3] Buddhism
[IAB23-4] Catholicism
[IAB23-5] Christianity
[IAB23-6] Hinduism
[IAB23-7] Islam
[IAB23-8] Judaism
[IAB23-9] Latter-Day Saints
[IAB23-10] Pagan/Wiccan

[IAB24] Uncategorized

[IAB25] Non-Standard Content

[IAB25-1] Unmoderated UGC
[IAB25-2] Extreme Graphic/Explicit Violence
[IAB25-3] Pornography
[IAB25-4] Profane Content
[IAB25-5] Hate Content
[IAB25-6] Under Construction
[IAB25-7] Incentivized

[IAB26] Illegal Content

[IAB26-1] Illegal Content
[IAB26-2] Warez
[IAB26-3] Spyware/Malware
[IAB26-4] Copyright Infringement

Modified: May 22, 2019 at 4:55 pm