Adserver Macros
Here is a list of Smaato specific adserver macros for third-party tags.
| Macro Type | Macro | Description |
| Line Item ID | %eaid! |
This is the ID that is given to each Line Item created in SPX. |
| Adspace ID | %esid! |
This is the ID given to each Adspaces that is created in SPX. |
| Timestamp | %%TIMESTAMP%% |
The digital record for a time occurrence of a particular event |
| User Age | %%AGE%% |
The user’s age as passed by the publisher in the ad request |
| Gender | %%GENDER%% |
The user’s gender as passed by the publisher in the ad request when available |
| Latitude | %%LATITUDE%% |
Latitude when available |
| Longitude | %%LONGITUDE%% |
Longitude when available |
| Zip Code | %%ZIP_CODE%% |
The postal code consisting of five or nine digits when available |
| App ID | %%APP_ID%% |
The ID of the app as displayed in SPX |
| Device OS | %%DEVICE_OS%% |
The operating system of the device |
| Device IP | %%DEVICE_IP%% |
An Internet Protocol address (IP address) is a numerical label assigned to a device |
| User Agent | %%USER_AGENT%% |
The software acting on behalf of a user in an ad request |
| Country | %%COUNTRY%% |
The country of the ad request |
| Device ID (UNIQUE) | %eudid! |
The distinctive identifier associated with a unique user device when available |
| GDPR applicable | %%GDPR%% |
Signals if GDPR applies or nor: 1 (subject to GDPR), 0 (not subject to GDPR), unset (unknown/default), Aligns with IAB OpenRTB GDPR Advisory |
| GDPR consent string | %%GDPR_CONSENT%% |
Consent string in IAB TCFv2 format |
Last Modified: November 25, 2021 at 4:39 pm