Custom Tag Networks

Here you will find the details on Publisher-Owned Ad Partners and how to add these networks into the SPX platform.

Custom JS Tag-Based Ad Partner

To add your Ad Partner, first, go to the Networks Tab.
  • Then click on the button for +New Network
  • Now will see the window to the Add New Network.
  • Next, click on the +Add button underneath the Custom Tag Network.

All configurations for this integration are done on a Line Item level, so all you need to do is Save the custom JS tag network entity in your setup and proceed to configure a Line Item by clicking Save and Add Line Item.

Name & Description: Enter the Network name and/or info about the positioning/targeting.

Unless you have particular priority, allocation or date settings, you can leave Status, Priority, Traffic Allocation, Start Date and End Date untouched.

In the field Manual CPM Rate, enter the tentative/estimated CPM the JS tag-based ad partner will pay or usually pays you.

Under Tag, paste the JS tag from your tag-based ad partner (Don’t have one? You’ll probably need to set it up in your account with them; consult their documentation or account management on how to do this on their side).

Frequency Capping

Now, if you would like, you can configure Volume and Frequency Capping when and if applicable.

Under Targeting, you need to target the Adspace(s) you’re looking to traffic to your JS tag-based network. You can also apply the usual Geo/Connection/Device traffic filters.

Otherwise, you’re done – hit Save (or Save and Create New Line Item if you want to set up another one right away).

Last Modified: November 5, 2021 at 11:25 pm


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