Custom Tag Networks

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Please Note: Currently, Custom Tag Based integrations are only supported with Smaato’s legacy SDK.

Here you will find the details on Publisher-Owned Ad Networks and how to add these networks into the SPX platform.

Custom Tag-Based Ad Network

Please Also Note: Custom tag-based networks with Passbacks are currently only working for mobile web traffic. Unfortunately, Passbacks are not working reliably for in-app traffic. We’re working on rectifying this; thanks for your patience.

To add your Custom Ad Network, first, go to the Networks Tab.

Then click on the button for +New Network
Now will see the window to the Add New Network.
Next, click on the +Add button underneath the Custom Tag Network selections (between Mobfox and AOL/Millennial Media).

All configurations for this integration are done on a Line Item level, so all you need to do is Save the custom tag network entity in your setup and proceed to configure a Line Item by clicking Save and Add Line Item.

Please make sure to set up all these steps correctly to ensure that your tag and passback will deliver correctly!

Name & Description: Enter the Network name and/or info about the positioning/targeting.

Unless you have particular priority, allocation or date settings, you can leave Status, Priority, Traffic Allocation, Start Date and End Date untouched.

In the field Manual CPM Rate, enter the tentative/estimated CPM the tag-based ad network will pay or usually pays you.

Under Tag, post the ad tag from your tag-based ad network (Don’t have one? You’ll probably need to set it up in your account with them; consult their documentation or account management on how to do this on their side).

The following section is for Passback configuration.

Depending on your third-party demand partner, you will be able to configure a Passback in different ways; refer to your third-party network’s account or documentation to find out which one you can use or will work best.

Copy the Passback URL or Script

From the Targeted Adspace dropdown, select your Smaato Adspace you’re looking to connect.

Please note that this doesn’t target the TBAN connector to your Adspace, but is only used for passback setup – you’ll need to set up targeting further below as usual!

Upon selecting an Adspace, you’ll receive a Passback URL and a Passback Script to use in your third-party network account (not sure which one you need? Refer to your third-party network’s account or documentation to find out) – assuming that most networks ask for either one of them, we provide both.

Using Passback Macros

Alternatively, you can use the following macros:

Passback Macro	Description
`%%PASSBACK_URL_UNESC%%`	inserts passback URL (unescaped)
`%%PASSBACK_URL_ESC%%`	inserts passback URL (escaped)
`%%PASSBACK_SCRIPT_UNESC%%`	inserts passback Script (unescaped)
`%%PASSBACK_SCRIPT_ESC%%`	inserts passback Script (escaped)

For more available (but not passback-specific) macros and further explanation on when to use escaped or unescaped macros, please see the Adserver Macros section.

Frequency Capping

Now, if you would like, you can configure Volume and Frequency Capping when and if applicable.

Under Targeting, you need to target the Adspace(s) you’re looking to traffic to your tag-based network. You can also apply the usual Geo/Connection/Device traffic filters.

Otherwise, you’re done – hit Save (or Save and Create New Line Item if you want to set up another one right away).

Last Modified: November 25, 2021 at 4:24 pm