RTB Insights
RTB Insights is a powerful business intelligence suite that offers publishers detailed reporting of their exchange performance.
To enable this feature in your SPX Dashboard, please contact your dedicated Smaato Account Manager or simply contact Smaato Support.
Getting Started With RTB Insights
Introduction
Dashboard Overview
Dashboard Visualization
Click on the RTB Insights tab in the top navigation.
When selecting My RTB Auctions, you can see the performance of your Smaato Exchange-bound traffic on the outbound bid request-side (i.e., bids entering the auctions).
When selecting RTB Bids, you can see the post-auction information, as well as bidding and auction performance metrics such as bid rate and win rate.
Dimensions and Measures
Dimensions are information types that can be used within Reporting by which data can be filtered or split.
Measures are KPI metrics whose values can be displayed for reports based on the aforementioned dimensions.
To filter or split by a Dimension, you can either drag and drop the according to Dimension into the respective column or click on said Dimension, which will present the following options:
- Filter: Adds this dimension as a filter
- Pin: Adds this dimension to the pinboard
- Split: Creates a split based on this dimension
- Split +: Adds a split by this dimension
Filtering and Splitting
Filtering
If you’re interested in viewing only specific metrics (i.e. “Show me my eCPM only for specific countries”), you can drag the dimension you’re interested into the Filter column and select those specific values to look at.
Splitting
If you’re interested in viewing only specific metrics, (i.e., “Show me my eCPM only for specific countries”) you can drag the dimension you’re interested into the Filter column and select those specific values to look at.
You can also switch those queries to a different visualization, such as a table or a bar chart.
Pinboard
To the right of the dashboard, there’s the Pinboard; it shows lists of dimension values, which you can add by dragging a dimension from the left all the way to the pinboard on the right or remove by clicking the X at the top right of a pinboard item.
Time Comparison
On the right-hand side of the dashboard, you will find the Pinboard. This is where you can list specific Dimensions values.
To add a Dimension to the pinboard, simply click on a metric and select Pin or click and drag to the pinboard.
To remove pins, click the “X” at the top right of a Pin.
RTB Insights Glossary
Here you will find a list of key terms and descriptions for the dimensions and measures used inside the reporting of the My RTB Auctions.
My RTB Auctions – Dimensions
| Metric | Description |
|---|---|
| Date/Time | Time element for breakdowns by hour, day, week or month. |
| Adspace | A list of all your adspace names and IDs. |
| Adspace Category (IAB) | The selected category (IAB) of your Adspaces in SPX. |
| Ad Size (Ad Request) | The dimension (width & height) requested from SOMA via SDK, Ad Tag or *API. |
| Ad Size (Winning Bid) | The dimension (width & height) of the winning Ad and served from the auction. |
| Ad Type (Ad Request) | The format (Image, Rich Media, Video, etc.) requested from SOMA via SDK, Ad Tag or *API. |
| Ad Type (Winning Bid) | The Format (Image, Rich Media, Video, etc.) of the winning Ad served from the auction. |
| Advertiser Domain | The Advertiser Domain (RTB adomain) of the winning Ad served from the auction. |
| App | A list of all your App Names and IDs. |
| App Category (IAB) | The selected category (IAB) of your Apps in SPX |
| App Type | The selected App Type in SPX |
| Auction Result | The outcome of the auction which might be nobody was bidding or winning, an ad was served and viewed or not viewed. |
| Auction Type | Available auction types could be Open Auction (in case of SMX Line Items), Preferred Deal or Private Exchange. |
| Carrier | The carrier detected by SOMA for the given ad request. |
| Country | The country detected by SOMA for the given ad request. |
| Buyer (Winning) | The Buyer has won the auction. |
| Device Brand | The device brand detected by SOMA for the given ad request. |
| Device ID Type | The type of the unique device ID given in the ad request (Identifier for Advertising (IDFA) for iOS, Google Advertising ID (AAID) for Android, Windows Phone or Blackberry ID). |
| Device Model | The device model detected by SOMA for the given ad request. |
| Device OS | The device OS detected by SOMA for the given ad request. |
| Inventory Type | The selected Inventory Type in SPX (In-App or Mobile Web). |
| Line Item Floor Price (Bucket) | The Floor Price (Minimum CPM) buckets of the Line Item that won the auction. |
| Line Item (Winning) | Name of the winning Line Item in SPX |
| Line Item Type (Winning) | Type of the Line Item (SMX, Preferred Deal or Private Auction) that won this Auction |
| Limit Ad tracking | The User settings for “Limit Ad Tracking” (iOS) or “Opt out of interest-based advertising” (dnt) (Android) |
My RTB Auctions – Measures
| Metric | Description |
|---|---|
| Auctions | The number of Smaato RTB Auctions (might be different from ad requests). |
| Served Ads | Served ads from a won RTB Auction. |
| Impressions | Ad impression from a won RTB Auction. |
| View Rate | The ratio of auctions for which an ad is correctly served and rendered. |
| Win Rate | The ratio of auctions for which an ad request is won and served. |
| Gross Revenue | The gross revenue generated from all buyers in RTB. |
| Gross eCPM | The estimated cost per thousand impressions across all buyers in RTB (Gross). |
| Avg. Bottom Floor | The average lowest Line Item floor price applicable in the auction |
| Avg. Line Item Floor (Winning) | The average Line Item floor price which won the auction. |
| Avg. Valid Bid Depth | The average number of valid bids for the selected auctions |
| Avg. Valid Bid Price | The average bid price for the selected auctions |
RTB Bids
Here you will find key terms and descriptions for the dimensions and measures used inside the reporting of the My RTB Auctions.
RTB Bids – Dimensions
| Metric | Description |
|---|---|
| Date/Time | Time element for breakdowns by hour, day, week or month. |
| Adspace | A list of all your Adspace Names and IDs. |
| Adspace Category (IAB) | The selected category (IAB) of your Adspaces in SPX. |
| Ad Size (Ad Request) | The dimension (width & height) requested from SOMA via SDK, Ad Tag or *API. |
| Ad Size (Ad Response) | The dimension (width & height) of valid bid responses |
| Ad Type (Ad Request) | The format (Image, Rich Media, Video, etc.) requested from SOMA via SDK, Ad Tag or *API. |
| Ad Type (Bid Response) | The Ad Format (Image, Rich Media, Video, etc.) of valid bid responses |
| Advertiser Domain | The Advertiser Domain (RTB adomain) of valid bid responses |
| App | List of all your App Names and IDs |
| App Category (IAB) | The selected category (IAB) of your Apps in SPX |
| App Type | The selected App Type in SPX |
| Auction Result | Outcome of the auction whicht might be nobody was bidding or winning, an ad was served and viewed or not viewed. |
| Auction Type | Available auction types could be Open Auction (in case of SMX Line Items), Preferred Deal or Private Exchange. |
| Carrier | The carrier detected by SOMA for the given ad request |
| Country | The country detected by SOMA for the given ad request |
| Buyer | Buyer interacting in the auction with No Bid or Bid |
| Device Brand | The device brand detected by SOMA for the given ad request |
| Device ID Type | The type of the unique device ID given in the ad request (Identifier for Advertising (IDFA) for iOS, Google Advertising ID (AAID) for Android, Windows Phone or Blackberry ID) |
| Device Model | The device model detected by SOMA for the given ad request |
| Device OS | The device OS detected by SOMA for the given ad request |
| Inventory Type | The selected Inventory Type in SPX (In App or Mobile Web) |
| Limit Ad tracking | The User settings for “Limit Ad Tracking” (iOS) or “Opt out of interest-based advertising” (dnt) (Android) |
RTB Bids – Measures
| Metric | Description |
|---|---|
| No Bids & Bids | All bidding interactions including valid bids and No-Bid responses |
| Bids | A valid bid in an auction |
| Lost Bids | A valid bid, that lost due to higher bids or bid price being below floor price |
| Won Bids | A valid bid, that won an auction |
| Served Ads | Served Ads from a won auction |
| Impressions | Amount of won auctions. |
| View Rate | The ratio of auctions for which an ad is correctly served and rendered |
| Win Rate | The ratio of all bid responses within an auction to won bids |
| Gross Revenue | Gross revenue generated from all buyers in RTB |
| Gross eCPM | Estimated cost per thousand impressions across all buyers in RTB (Gross) |
Video Events
| Metric | Description |
|---|---|
| Video Start | The number of impressions where the video was played. The event is logged once per view. If a user stops play and restarts it, the restart isn’t counted. |
| 25% views | The number of ad plays that played through 25% of the duration of the ad. |
| 50% views | The number of ad plays that played through 50% of the duration of the ad. |
| 75% views | The number of ad plays that played through 75% of the duration of the ad. |
| 100% Views | The number of ad plays that played through 100% of the duration of the ad. |
| Video Errors | The number of times a video response encountered an error while playing. |
| 25% View Rate | 25% Views / Impressions |
| 50% View Rate | 50% Views / Impressions |
| 75% View Rate | 75% Views / Impressions |
| Video Completion Rate | 100% Views/ Impressions |
| Video Error Rate | Errors/Impressions (Percentage of times there was an error for video playback) |
Last Modified: November 25, 2021 at 4:40 pm