Major Changes in OpenRTB 2.6 and Verve Brand+ Support

Supported Objects

The table below provides a list of objects supported in OpenRTB 2.6 and Verve Brand+.

Object Description Detail
Qty Verve Brand+ supports this object for describing the source of the multiplier value in Digital Out of Home (DOOH). For more detail on Qty, see Qty Object Section
DOOH Verve Brand+ supports programmatic buys of DOOH inventory using this object For more detail on DOOH, see 
UserAgent Verve Brand+ supports the structured UserAgent object for detailed user agent information. For more detail on UserAgent, see 
BrandVersion Verve Brand+ supports the BrandVersion object to identify name and version of a device’s browser or similar software component. For more detail on BrandVersion, see
Refresh Verve Brand+ supports the Refresh object for providing minimum exposure time details before ad refresh For more detail on Refresh, see
RefSetting Verve Brand+ supports the RefSettings object for ad slot refresh information For more detail on RefSetting, see

Unsupported Objects

The Open RTB 2.6 and Verve Brand+ do not support the following object.

  • DurFloors

Supported Attributes

The table below  provides a list of attributes supported in OpenRTB 2.6 and Verve Brand+.

Attribute Type Description

BidRequest.gpp

string

Verve Brand+ supports the Global Privacy Protection string in the BidRequest object’s Regs section

 

BidRequest.gpp_sid

 

integer array

 

Verve Brand+ supports the use of gpp_sid to indicate the applicable sections of the Global Privacy Protection string

 

Site.inventorypartnerdomain

string

Verve Brand+ supports these attributes in the Site and App objects for inventory authorization purposes.

 

App.inventorypartnerdomain

string

Imp.rwdd

integer

Verve Brand+ supports the rwdd attribute to signal rewarded ad formats.

Device.mccmnc

 

string

Verve Brand+ supports the mccmnc attribute for capturing mobile country code and network information.

 

BidRequest.acat

 

string array

Verve Brand+ supports the acat attribute to allow specific advertiser categories based on the defined taxonomy.

 

Deal.guar

 

integer

Verve Brand+ supports the guaranteed attribute to indicate guaranteed deals.

 

Deal.mincpmpersec

 

float

Verve Brand+ supports the use of mincpmpersec to specify the minimum CPM per second for video or audio impressions

 

Video.plcmt

 

integer

Verve Brand+ supports the plcmt attribute in the Video object to align with updated digital video definitions.

 

Unsupported Attributes

The Open RTB 2.6 and Verve Brand+ do not support the following attribute.

  • Deal.durfloors

  • EID.inserter

  • EID.matcher

  • EID.mm

Deprecated Attributes

The table below provides a list of deprecated attributes that ORTB 2.6 and Verve Brand+ do not support.

Deprecated Attribute Object Verve  Support
api video, banner, native, audio, bid

Bid requests objects:

  • video (√)
  • banner (√) 
  • native(√)

Bid responses object:

  • Audio (x)
placement video

√
didsha1 device

√
didmd5 device

√
dpidsha1 device

√
dpidmd5 device

√
dpidsha1 device

x
macsha1 device

x
yob user

√
gender user

√

Unsupported Objects and Attributes: Handling and Future Support

Currently, Verve Brand+ does not support the following objects and attributes:

Object

  • DurFloors

  • Audio

Attribute

  • Deal.durfloors

Verve Brand+ is continuously evaluating new OpenRTB features and will assess the feasibility of supporting these and other currently unsupported elements in future releases.

When Verve Brand+ encounters an unsupported object or attribute in a bid request, it will either:

  • Ignore it or
  • Pass it through without processing, depending on the specific element and its context.

Verve Brand+ will communicate any changes in its handling of unsupported OpenRTB 2.6 elements through updated documentation.

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Last Modified: February 28, 2025 at 7:55 am