Rich Media Ads (2.4)
Here are example bid requests and responses for Android and iOS rich media ads with OpenRTB 2.4.
Bid Request for Android
{
"allimps": 0,
"app": {
"bundle": "defaultBundleId",
"cat": [
"IAB7-42"
],
"id": "52",
"name": "defaultAppName",
"publisher": {
"id": "5020156",
"name": "PublisherName"
},
"storeurl": "https://itunes.apple.com/app/apple-store/id953922567567341232323"
},
"at": 2,
"bcat": [
"IAB17-18",
"IAB7-42",
"IAB23",
"IAB7-28",
"IAB26",
"IAB25",
"IAB9-9",
"IAB24"
],
"device": {
"connectiontype": 0,
"devicetype": 4,
"didmd5": "d1c553888076489a45af4b6dfb9392eb",
"didsha1": "81407cd1808b59681f2da1341d8ac62dfa9293fa",
"geo": {
"city": "Boston",
"country": "USA",
"ipservice": 3,
"lat": 42.360504,
"lon": -71.0548,
"metro": "506",
"region": "MA",
"type": 2,
"zip": "02109"
},
"h": 800,
"ip": "50.255.150.200",
"js": 1,
"language": "en",
"make": "Google",
"model": "Nexus One",
"os": "Android",
"osv": "2.1",
"pxratio": 1.5,
"ua": "Mozilla/5.0 (Linux; U; Android 2.1; en-us; Nexus One Build/ERD62) AppleWebKit/530.17 (KHTML, like Gecko) Version/4.0 Mobile Safari/530.17",
"w": 480
},
"ext": {
"pchain": "07bcf65f187117b4:5020156"
},
"id": "f5bd0b6c-9f24-4ea9-abed-1e096794bcc7",
"imp": [
{
"banner": {
"btype": [
1,
2
],
"format": [
{
"h": 50,
"w": 320
}
],
"h": 50,
"mimes": [
"text/javascript",
"application/javascript"
],
"pos": 0,
"w": 320
},
"displaymanager": "SOMA",
"ext": {
"strictbannersize": 0
},
"id": "1",
"instl": 0,
"secure": 0,
"tagid": "5020252"
}
],
"regs": {
"coppa": 0,
"ext": {
}
},
"tmax": 1499,
"user": {
"ext": {
}
}
}Bid Response for Android
{
"cur": "USD",
"seatbid": [
{
"seat": "16",
"bid": [
{
"price": 1.1,
"id": "16-2e8e019a-2451-4f00-a84e-0e4c4c36c0e6-1",
"impid": "1",
"nurl": "http://us-east-user.demo.net/win_notice/smaato_bid?rid=2G2J5QmI7JIKuEoeOyv-Fob7-MI19Iwm6q7tBiURHo8KCBFQ1tLBZTZHYH66VyIYN5amxUtCifKIY_l6IzDfJmiku4ukesiP5GdMtQ-0WRWnbtImXV7MWGTRUV23mQhIN9n8lAe_GfyhvwBOYX3ZcQEG8rlKkdBMM9iWRmAW25QjbJ6p6uS6KpTkujKcXqDXeDn76blEVDMdsOtyAd8871FPeN8MHxWK4bSKHy8uwN5P_LEMJL87i3yBG4UaZnxm--KUTpdLGo_ZqNmIQclot1VbuTcWZu9Z_wlDpq62FmP6vKHOs5o73onK9xlhP8IWiM_jEZGozvP7EHQiA0wpZ9jDKyEwUkLGkj_XyMkGqTjhjyeskjEbP5RAFojdXNp4EfuiVt6q-ToRHZ_Pjsq3HOurWfmZl2TVig7JAOVpYBt-sV8Nwiw67oxN3R1rQfhsHvhMBcFapqiAu0sOlNmMyJjwCAThPYX2eii3xy9MUe6KXUJSAcxj6xPFHM-TIm9KHKhFrilqpk6E2-8GLBIGoVMbKojd74bf9i5qIG14HJEb99zoHxG5rh_nXJ4DytgftwphiiKRmqSkpEIxsCjj0mGfeOXVWDBNpHF2GJ738XF9DTSE33IUkfYD7Ug&p=${AUCTION_PRICE}&aid=",
"cid": "3538598",
"iurl": "http://bid.g.doubleclick.net/xbbe/creativefetch?p=APEucNUUi4brC8Kg06zUjH7LDKx7Ci82QFgAYmQ5siKRKVtLW7upJxs",
"adomain": [
"example.com"
],
"adid": "16_12096914",
"adm": "<?xml version=\"1.0\" encoding=\"ISO-8859-1\"?> <ad xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\" xsi:noNamespaceSchemaLocation=\"http://standards.smaato.com/ad/smaato_ad_v0.9.xsd\" modelVersion=\"0.9\"> <richmediaAd> <content> <![CDATA[ <SCRIPT language=\"JavaScript1.1\" SRC=\"http://bid.g.doubleclick.net/xbbe/creative/adj?d=APEucNXA2G-JzINdXHGxjGolvpNa3yygpqz7ciHL6FuVTgAVv45EgYEAdDrbQ08wOQXFhZugcx2U910Q20yPMBnULDJEyla5FL48O-rh9C4poXieh_iZYykTpAHl71KBPaYgYpdfzJvnLELjpf1sXmdmPIOeWZ-a5UxOJH9NLpuj54OVdgkOpeN48Uf9V-eAkikM1PcDJWBL4bPTle7qkohIFHwqUOJlxnQ_UbZ9ra1fmUObEVSJH6W3uJ3rqYOvd-cE1DXxOvWUEqfy-bsn-8gLPVEuLE01_xx2WRkAFqbhfk-UJCnJmLgrTFUioamTyBW40su1x2Ej4id3y-R-RWvmpHPbxRblWUwtXZ8M7uWF8-PNE4e_FPRj3zyGhlAWX-taN8CqOyV_\"> </SCRIPT> <NOSCRIPT> <A HREF=\"http://bid.g.doubleclick.net/xbbe/creative/jump?d=APEucNXA2G-JzINdXHGxjGolvpNa3yygpqz7ciHL6FuVTgAVv45EgYEAdDrbQ08wOQXFhZugcx2U910Q20yPMBnULDJEyla5FL48O-rh9C4poXieh_iZYykTpAHl71KBPaYgYpdfzJvnLELjpf1sXmdmPIOeWZ-a5UxOJH9NLpuj54OVdgkOpeN48Uf9V-eAkikM1PcDJWBL4bPTle7qkohIFHwqUOJlxnQ_UbZ9ra1fmUObEVSJH6W3uJ3rqYOvd-cE1DXxOvWUEqfy-bsn-8gLPVEuLE01_xx2WRkAFqbhfk-UJCnJmLgrTFUioamTyBW40su1x2Ej4id3y-R-RWvmpHPbxRblWUwtXZ8M7uWF8-PNE4e_FPRj3zyGhlAWX-taN8CqOyV_\"> <IMG SRC=\"http://bid.g.doubleclick.net/xbbe/creative/ad?d=APEucNXA2G-JzINdXHGxjGolvpNa3yygpqz7ciHL6FuVTgAVv45EgYEAdDrbQ08wOQXFhZugcx2U910Q20yPMBnULDJEyla5FL48O-rh9C4poXieh_iZYykTpAHl71KBPaYgYpdfzJvnLELjpf1sXmdmPIOeWZ-a5UxOJH9NLpuj54OVdgkOpeN48Uf9V-eAkikM1PcDJWBL4bPTle7qkohIFHwqUOJlxnQ_UbZ9ra1fmUObEVSJH6W3uJ3rqYOvd-cE1DXxOvWUEqfy-bsn-8gLPVEuLE01_xx2WRkAFqbhfk-UJCnJmLgrTFUioamTyBW40su1x2Ej4id3y-R-RWvmpHPbxRblWUwtXZ8M7uWF8-PNE4e_FPRj3zyGhlAWX-taN8CqOyV_\" BORDER=0 WIDTH=320 HEIGHT=50 ALT=\"Advertisement\"> </A> </NOSCRIPT> <script type=\"text/javascript\"> if ('') { document.write('<script src=\"http://c.betrad.com/surly.js?;ad_w=320;ad_h=50;coid=322;nid=4311;cps=\"></sc' + 'ript>'); } </script> <iframe src=\"http://googleads.g.doubleclick.net/xbbe/pixel?d=CLD6GhDf6SMYkqviBQ&v=APEucNVZLac_dGJ6w0zYTxCVWQAcQdpH4PuzoyT9C6HRzn7VaL-k0kVZIasKbtViVirKrS6mrgFNjly9fPhWmN4ssIUvKL9Knb7G5QDCVDHTIp1K8pXjpkk\" style=\"display:none\"> </iframe> <img width='1' height='1' style='border:0' src='http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=14500879&PluID=0&ord=%%CACHEBUSTER%%&rtu=-1'/>\n\n <img width='1' height='1' style='border:0' src='http://ad.atdmt.com/i/img;p=11212200958561;idfa=;idfa_lat=;aaid=;aaid_lat=;cache='/> <DIV STYLE=\"position: absolute; left: 0px; top: 0px; visibility: hidden;\"> <IMG SRC=\"http://bid.g.doubleclick.net/xbbe/beacon?data=APEucNUS4EoEQm9Q3Ene-RM9D9f6DGvm1LE3P42bBjZZ1rOxT6a882v3yjhJwD-L10E0weODQwyVjNWIXyVHvZ9wPVBjPbmTOw\" BORDER=0 WIDTH=1 HEIGHT=1 ALT=\"\" STYLE=\"display:none\"> </DIV> <img src=\"http://us-east-user.bidswitch.net/imp/${AUCTION_PRICE}/http%3A%2F%2Fbid.g.doubleclick.net%2Fxbbe%2Fview%3Fd%3DAPEucNU1IiZ7L6GpDGC7w-mLx5Epkf_VI1_4ziSsfbZNIL8xTyR2KNtMkPiBLEKqOKVAScR4lhH16FzEjI3cdvwJaPHCGq7xG9h695wqBLmiI8jB221fmVrC8X9OdbfblqACvT5vlbPltKUezCL2QZ-C6ZNUiG_zpkkb6iae7omUA5trMWnKPtPHsKxIHzJ55Fjtnt4FR2pGniq4EiBDjhkYFG1byRdCZxta_YcFhdPxGrnUso36KNdyZrRfBOLMdflTJv78ioUT%26pr%3D%24%7BAUCTION_PRICE%7D/2G2J5QmI7JIKuEoeOyv-Fob7-MI19Iwm6q7tBiURHo8KCBFQ1tLBZTZHYH66VyIYN5amxUtCifKIY_l6IzDfJmiku4ukesiP5GdMtQ-0WRWnbtImXV7MWGTRUV23mQhIN9n8lAe_GfyhvwBOYX3ZcQEG8rlKkdBMM9iWRmAW25QjbJ6p6uS6KpTkujKcXqDXeDn76blEVDMdsOtyAd8871FPeN8MHxWK4bSKHy8uwN5P_LEMJL87i3yBG4UaZnxm--KUTpdLGo_ZqNmIQclot1VbuTcWZu9Z_wlDpq62FmP6vKHOs5o73onK9xlhP8IWiM_jEZGozvP7EHQiA0wpZ9jDKyEwUkLGkj_XyMkGqTjhjyeskjEbP5RAFojdXNp4EfuiVt6q-ToRHZ_Pjsq3HOurWfmZl2TVig7JAOVpYBt-sV8Nwiw67oxN3R1rQfhsHvhMBcFapqiAu0sOlNmMyJjwCAThPYX2eii3xy9MUe6KXUJSAcxj6xPFHM-TIm9KHKhFrilqpk6E2-8GLBIGoVMbKojd74bf9i5qIG14HJEb99zoHxG5rh_nXJ4DytgftwphiiKRmqSkpEIxsCjj0mGfeOXVWDBNpHF2GJ738XF9DTSE33IUkfYD7Ug/\" alt=\" \" style=\"display:none\"/> ]]> </content> <width>320</width> <height>50</height> </richmediaAd> </ad>"
}
]
}
],
"id": "BqzFJc1Ze7"
}Bid Request for iOS
{
"allimps": 0,
"app": {
"bundle": "defaultBundleId",
"cat": [
"IAB7-42"
],
"id": "52",
"name": "defaultAppName",
"publisher": {
"id": "5020156",
"name": "PublisherName"
},
"storeurl": "https://itunes.apple.com/app/apple-store/id953922567567341232323"
},
"at": 2,
"bcat": [
"IAB17-18",
"IAB7-42",
"IAB23",
"IAB7-28",
"IAB26",
"IAB25",
"IAB9-9",
"IAB24"
],
"device": {
"connectiontype": 0,
"devicetype": 4,
"didmd5": "d1c553888076489a45af4b6dfb9392eb",
"didsha1": "81407cd1808b59681f2da1341d8ac62dfa9293fa",
"geo": {
"city": "Boston",
"country": "USA",
"ipservice": 3,
"lat": 42.360504,
"lon": -71.0548,
"metro": "506",
"region": "MA",
"type": 2,
"zip": "02109"
},
"h": 480,
"ip": "50.255.150.200",
"js": 1,
"language": "en",
"make": "Apple",
"model": "iPhone",
"os": "iOS",
"osv": "4.3.2",
"pxratio": 1,
"ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5",
"w": 320
},
"ext": {
"pchain": "07bcf65f187117b4:5020156",
"udi": {
"googlednt": 0,
"idfatracking": 0,
"imei": "357926063572502",
"imeimd5": "d1c553888076489a45af4b6dfb9392eb",
"imeisha1": "81407cd1808b59681f2da1341d8ac62dfa9293fa"
}
},
"id": "669ebf36-f4ac-4816-bebe-6b9c25b54fc4",
"imp": [
{
"banner": {
"btype": [
1,
2
],
"format": [
{
"h": 50,
"w": 320
}
],
"h": 50,
"mimes": [
"text/javascript",
"application/javascript"
],
"pos": 0,
"w": 320
},
"displaymanager": "SOMA",
"ext": {
"strictbannersize": 0
},
"id": "1",
"instl": 0,
"secure": 0,
"tagid": "5020252"
}
],
"regs": {
"coppa": 0,
"ext": {
}
},
"tmax": 1499,
"user": {
"ext": {
}
}
}Bid Response for iOS
{
"cur":"USD",
"seatbid":[{
"seat":"16",
"bid":[{
"price":1.1,
"id":"16-2e8e019a-2451-4f00-a84e-0e4c4c36c0e6-1",
"impid":"1",
"nurl":"http://us-east-user.demo.net/win_notice/smaato_bid?rid=2G2J5QmI7JIKuEoeOyv-Fob7-MI19Iwm6q7tBiURHo8KCBFQ1tLBZTZHYH66VyIYN5amxUtCifKIY_l6IzDfJmiku4ukesiP5GdMtQ-0WRWnbtImXV7MWGTRUV23mQhIN9n8lAe_GfyhvwBOYX3ZcQEG8rlKkdBMM9iWRmAW25QjbJ6p6uS6KpTkujKcXqDXeDn76blEVDMdsOtyAd8871FPeN8MHxWK4bSKHy8uwN5P_LEMJL87i3yBG4UaZnxm--KUTpdLGo_ZqNmIQclot1VbuTcWZu9Z_wlDpq62FmP6vKHOs5o73onK9xlhP8IWiM_jEZGozvP7EHQiA0wpZ9jDKyEwUkLGkj_XyMkGqTjhjyeskjEbP5RAFojdXNp4EfuiVt6q-ToRHZ_Pjsq3HOurWfmZl2TVig7JAOVpYBt-sV8Nwiw67oxN3R1rQfhsHvhMBcFapqiAu0sOlNmMyJjwCAThPYX2eii3xy9MUe6KXUJSAcxj6xPFHM-TIm9KHKhFrilqpk6E2-8GLBIGoVMbKojd74bf9i5qIG14HJEb99zoHxG5rh_nXJ4DytgftwphiiKRmqSkpEIxsCjj0mGfeOXVWDBNpHF2GJ738XF9DTSE33IUkfYD7Ug&p=${AUCTION_PRICE}&aid=",
"cid":"3538598",
"iurl":"http://bid.g.doubleclick.net/xbbe/creativefetch?p=APEucNUUi4brC8Kg06zUjH7LDKx7Ci82QFgAYmQ5siKRKVtLW7upJxs",
"adomain":["example.com"],
"adid":"16_12096914",
"adm":"<?xml version=\"1.0\" encoding=\"ISO-8859-1\"?> <ad xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\" xsi:noNamespaceSchemaLocation=\"http://standards.smaato.com/ad/smaato_ad_v0.9.xsd\" modelVersion=\"0.9\"> <richmediaAd> <content> <![CDATA[ <SCRIPT language=\"JavaScript1.1\" SRC=\"http://bid.g.doubleclick.net/xbbe/creative/adj?d=APEucNXA2G-JzINdXHGxjGolvpNa3yygpqz7ciHL6FuVTgAVv45EgYEAdDrbQ08wOQXFhZugcx2U910Q20yPMBnULDJEyla5FL48O-rh9C4poXieh_iZYykTpAHl71KBPaYgYpdfzJvnLELjpf1sXmdmPIOeWZ-a5UxOJH9NLpuj54OVdgkOpeN48Uf9V-eAkikM1PcDJWBL4bPTle7qkohIFHwqUOJlxnQ_UbZ9ra1fmUObEVSJH6W3uJ3rqYOvd-cE1DXxOvWUEqfy-bsn-8gLPVEuLE01_xx2WRkAFqbhfk-UJCnJmLgrTFUioamTyBW40su1x2Ej4id3y-R-RWvmpHPbxRblWUwtXZ8M7uWF8-PNE4e_FPRj3zyGhlAWX-taN8CqOyV_\"> </SCRIPT> <NOSCRIPT> <A HREF=\"http://bid.g.doubleclick.net/xbbe/creative/jump?d=APEucNXA2G-JzINdXHGxjGolvpNa3yygpqz7ciHL6FuVTgAVv45EgYEAdDrbQ08wOQXFhZugcx2U910Q20yPMBnULDJEyla5FL48O-rh9C4poXieh_iZYykTpAHl71KBPaYgYpdfzJvnLELjpf1sXmdmPIOeWZ-a5UxOJH9NLpuj54OVdgkOpeN48Uf9V-eAkikM1PcDJWBL4bPTle7qkohIFHwqUOJlxnQ_UbZ9ra1fmUObEVSJH6W3uJ3rqYOvd-cE1DXxOvWUEqfy-bsn-8gLPVEuLE01_xx2WRkAFqbhfk-UJCnJmLgrTFUioamTyBW40su1x2Ej4id3y-R-RWvmpHPbxRblWUwtXZ8M7uWF8-PNE4e_FPRj3zyGhlAWX-taN8CqOyV_\"> <IMG SRC=\"http://bid.g.doubleclick.net/xbbe/creative/ad?d=APEucNXA2G-JzINdXHGxjGolvpNa3yygpqz7ciHL6FuVTgAVv45EgYEAdDrbQ08wOQXFhZugcx2U910Q20yPMBnULDJEyla5FL48O-rh9C4poXieh_iZYykTpAHl71KBPaYgYpdfzJvnLELjpf1sXmdmPIOeWZ-a5UxOJH9NLpuj54OVdgkOpeN48Uf9V-eAkikM1PcDJWBL4bPTle7qkohIFHwqUOJlxnQ_UbZ9ra1fmUObEVSJH6W3uJ3rqYOvd-cE1DXxOvWUEqfy-bsn-8gLPVEuLE01_xx2WRkAFqbhfk-UJCnJmLgrTFUioamTyBW40su1x2Ej4id3y-R-RWvmpHPbxRblWUwtXZ8M7uWF8-PNE4e_FPRj3zyGhlAWX-taN8CqOyV_\" BORDER=0 WIDTH=320 HEIGHT=50 ALT=\"Advertisement\"> </A> </NOSCRIPT> <script type=\"text/javascript\"> if ('') { document.write('<script src=\"http://c.betrad.com/surly.js?;ad_w=320;ad_h=50;coid=322;nid=4311;cps=\"></sc' + 'ript>'); } </script> <iframe src=\"http://googleads.g.doubleclick.net/xbbe/pixel?d=CLD6GhDf6SMYkqviBQ&v=APEucNVZLac_dGJ6w0zYTxCVWQAcQdpH4PuzoyT9C6HRzn7VaL-k0kVZIasKbtViVirKrS6mrgFNjly9fPhWmN4ssIUvKL9Knb7G5QDCVDHTIp1K8pXjpkk\" style=\"display:none\"> </iframe> <img width='1' height='1' style='border:0' src='http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=14500879&PluID=0&ord=%%CACHEBUSTER%%&rtu=-1'/>\n\n <img width='1' height='1' style='border:0' src='http://ad.atdmt.com/i/img;p=11212200958561;idfa=;idfa_lat=;aaid=;aaid_lat=;cache='/> <DIV STYLE=\"position: absolute; left: 0px; top: 0px; visibility: hidden;\"> <IMG SRC=\"http://bid.g.doubleclick.net/xbbe/beacon?data=APEucNUS4EoEQm9Q3Ene-RM9D9f6DGvm1LE3P42bBjZZ1rOxT6a882v3yjhJwD-L10E0weODQwyVjNWIXyVHvZ9wPVBjPbmTOw\" BORDER=0 WIDTH=1 HEIGHT=1 ALT=\"\" STYLE=\"display:none\"> </DIV> <img src=\"http://us-east-user.bidswitch.net/imp/${AUCTION_PRICE}/http%3A%2F%2Fbid.g.doubleclick.net%2Fxbbe%2Fview%3Fd%3DAPEucNU1IiZ7L6GpDGC7w-mLx5Epkf_VI1_4ziSsfbZNIL8xTyR2KNtMkPiBLEKqOKVAScR4lhH16FzEjI3cdvwJaPHCGq7xG9h695wqBLmiI8jB221fmVrC8X9OdbfblqACvT5vlbPltKUezCL2QZ-C6ZNUiG_zpkkb6iae7omUA5trMWnKPtPHsKxIHzJ55Fjtnt4FR2pGniq4EiBDjhkYFG1byRdCZxta_YcFhdPxGrnUso36KNdyZrRfBOLMdflTJv78ioUT%26pr%3D%24%7BAUCTION_PRICE%7D/2G2J5QmI7JIKuEoeOyv-Fob7-MI19Iwm6q7tBiURHo8KCBFQ1tLBZTZHYH66VyIYN5amxUtCifKIY_l6IzDfJmiku4ukesiP5GdMtQ-0WRWnbtImXV7MWGTRUV23mQhIN9n8lAe_GfyhvwBOYX3ZcQEG8rlKkdBMM9iWRmAW25QjbJ6p6uS6KpTkujKcXqDXeDn76blEVDMdsOtyAd8871FPeN8MHxWK4bSKHy8uwN5P_LEMJL87i3yBG4UaZnxm--KUTpdLGo_ZqNmIQclot1VbuTcWZu9Z_wlDpq62FmP6vKHOs5o73onK9xlhP8IWiM_jEZGozvP7EHQiA0wpZ9jDKyEwUkLGkj_XyMkGqTjhjyeskjEbP5RAFojdXNp4EfuiVt6q-ToRHZ_Pjsq3HOurWfmZl2TVig7JAOVpYBt-sV8Nwiw67oxN3R1rQfhsHvhMBcFapqiAu0sOlNmMyJjwCAThPYX2eii3xy9MUe6KXUJSAcxj6xPFHM-TIm9KHKhFrilqpk6E2-8GLBIGoVMbKojd74bf9i5qIG14HJEb99zoHxG5rh_nXJ4DytgftwphiiKRmqSkpEIxsCjj0mGfeOXVWDBNpHF2GJ738XF9DTSE33IUkfYD7Ug/\" alt=\" \" style=\"display:none\"/> ]]> </content> <width>320</width> <height>50</height> </richmediaAd> </ad>"
}]
}],
"id":"BqzFJc1Ze7"
}Last Modified: November 29, 2021 at 2:01 pm