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SDX Glossary

Published on April 9th, 2019

Here you will find a glossary for all of the analytical metrics (data, measures, and dimensions) used in the Smaato Demand Platform (SDX) dashboard. Dimension Description Date/Time Time as a dimension, to be used as a filter or split. Ad Size (Request) Ad sizes specified in bid requests. Ad Size…


Published on April 9th, 2019

How much does using SDX cost? SDX is an optimization platform made for buyers to ensure efficient targeting and buying and is completely free to use, its usage will not drive any service fee. Is there a Reporting API? Yes. Please see SDX Reporting API. Is City targeting available? Not…


Published on April 8th, 2019

Revision History Version Date Note 3.0.2 2017-01-26 Initial version release 5.0.0 2017-04-28 Fixed URL for generating a token Getting line items” moved to “Getting started” id, data_center, domain targeting, iab-category targeting are removed from the example Added endpoint to “Creating line item” section All URLs are absolute Changed group name…

Pre-Packaged Deals

Published on February 21st, 2019

Pre-Packaged Deals are special packages of curated inventory (e.g., GDPR traffic with consent, music, new apps, and much more) which can be selected directly in SDX. To locate and select your Pre-Packaged Deals simply log in to SDX, go to the Marketplace tab, and there you will find the complete…

Demand Partner Documentation

Published on November 9th, 2018

Welcome to Smaato’s Demand Partner Documentation. Here you will find information about integration, the Smaato exchange, Open RTB specifications, the Smaato Demand Platform (SDX), frequently asked questions, and more. If you have any additional questions that are not answered by the documents you find on this site, please reach out…