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Viewability Metrics

Published on April 8th, 2019

Introduction Smaato is committed to bringing increased transparency and viewability measurement standards to the industry. As such, we are active participants in the IAB working group’s Open Measurement initiative. Along with this commitment, we are also working with accredited measurement partners MRC to measure the viewability of publisher inventory. Starting…

Viewability Measurement | iOS

Published on April 3rd, 2019

Verified Viewability at Smaato In order to offer verified viewability measurement, we have partnered with Moat and have integrated the Moat technology into the Smaato iOS SDK. Starting with version 8.2.0, the iOS SDK automatically makes use of Moat for viewability tracking. Please note that each integration of the Moat…