Network End Card

Table of Contents

• What is a Network End Card?
• Demo
• How does Smaato signal Network End Card support to DSPs via Bid Request?
• What’s expected from the DSP in the Bid Response?
• What are the supported Network End Card display control Smaato SDK offers?

What is a Network End Card?

The Network End Card (NEC), also known as the Second End Card, enhances the performance of install‑driven campaigns by providing users with a final engagement opportunity after a fullscreen video ad completes.

With this feature, Brand+ marketplace’s NextGen iOS SDK can automatically render a Network End Card at the end of a fullscreen video ad to boost user engagement, increase conversion rates, and lower CPI without requiring additional user interaction.

The Network End Card is automatically generated from the advertised app’s assets, such as the app store icon, app name, etc., creating a seamless experience that encourages users to explore or install the app.

Demo

How does NextGen Signals Network End Card support to DSPs via Bid Request?

Our SDK will support the availability of a Network End Card using a custom extension under BidRequest.imp.video.ext, called networkec.

This signal informs DSPs whether the inventory supports rendering the Network End Card.

Bid Signal Request Example

"imp": {
  "video": {
    "ext": {
      "networkec": 1
    }
  }
}

What’s expected from the DSP in the Bid Response?

DSPs can enable the Network End Card (Second End Card) by using a custom extension field named networkec under BidResponse.seatbid.bid.ext. This field accepts a boolean value of 1 or 0, which determines whether the NextGen SDK should display the Network End Card.

Bid Response Example

"seatbid": [
    {
      "bid": [
        {
          "ext": {
            "networkec": 1
          }
        }
      ]
    }
  ]
}

What are the supported Network End Card display control NextGen SDK offers?