DOOH Object
Verve Brand+ Support for DOOH Attribute
The table below shows Verve Brand+ support for the DOOH Attributes, which have been introduced as a new object in the OpenRTB 2.6 specification.
📝 Note:
Field1 are newly added in the oRTB 2.6 and supported by Verve Brand+.Table: Verve Brand+ Support for DOOH
| Field | Scope | Type | IAB Description | Default |
id1 |
recommended | string | Exchange provided id for a placement or logical grouping of placements. | – |
name1 |
optional | string | Name of the DOOH placement. | – |
venuetype1 |
optional | string array | The type of out-of-home venue. The taxonomy to be used is defined by the venuetax field. If no venuetax field is supplied, The OpenDOOH Venue Taxonomy is assumed. See Digital Out-of-Home Screen Venue Types |
– |
venuetypetax1 |
optional | integer | The venue taxonomy in use. Refer to list: See ADCOM Specification 1.0. | 1 |
publisher1 |
optional | object | Details about the publisher of the placement. | – |
domain1 |
optional | string | Domain of the inventory owner (for example, http://mysite.foo.com) | – |
keywords1 |
optional |
string | Comma separated list of keywords about the DOOH placement. | – |
content1 |
optional | object | Details about the Content within the DOOH placement. | – |
ext1 |
optional | object | Placeholder for exchange-specific extensions to OpenRTB. | – |
Last Modified: February 28, 2025 at 2:01 pm