Banner Object

format

recommended

object array

Array of format objects (Section 3.2.10) representing the banner sizes permitted. If none are specified, then use of the h and w attributes is highly recommended.

–

w

optional

Exact width in device-independent pixels (DIPS); recommended if no Format objects are specified.

–

h

optional

integer

Exact height in device-independent pixels (DIPS); recommended if no Format objects are specified.

–

btype

optional

integer array

Blocked banner ad types.
Values:
1 = XHTML Text Ad,
2 = XHTML Banner Ad,
3 = JavaScript Ad,
4 = iframe.

–

battr

optional

integer array

Blocked creative attributes. Refer to List: Creative Attributes in AdCOM 1.0.

–

pos

optional

integer

Ad position on screen. Refer to List: Placement Positions in AdCOM 1.0.

–

mimes

optional

string array

Content MIME types supported. Popular MIME types may include, “image/jpeg” and “image/gif”.

topframe

Indicates if the banner is in the top frame as opposed to an iframe, where 0 = no, 1 = yes.

expdir

Directions in which the banner may expand. Refer to List: Expandable Directions in AdCOM 1.0.

api

optional

integer array

List of supported API frameworks for this impression. Refer to List: API Frameworks in AdCOM 1.0. If an API is not explicitly listed, it is assumed not to be supported.

id

optional

string

Unique identifier for this banner object. Recommended when Banner objects are used with a Video object (Section 3.2.7) to represent an array of companion ads. Values usually start at 1 and increase with each object; should be unique within an impression.

vcm

optional

integer

Relevant only for Banner objects used with a Video object (Section 3.2.7) in an array of companion ads. Indicates the companion banner rendering mode relative to the associated video, where 0 = concurrent, 1 = end-card.

ext

optional

object

Placeholder for exchange-specific extensions to OpenRTB.