OpenRTB 2.6: A New Versioning Approach
OpenRTB 2.6 introduces a significant change in versioning. Version numbers are now incremented only for breaking changes. This means that OpenRTB 2.6 will continue to evolve with new objects, attributes, and features without changing the version number, as long as these additions are non-breaking. Verve Brand+ encourages publishers and demand partners to actively communicate about newly supported features and align on their integration plans.
Last Modified: February 27, 2025 at 2:15 pm