Native Ads (1.2)

What’s New

New Native 1.2 features include:

  • Support of new event tracking types (viewable-mrc50, viewable-mrc100, viewable-video50)
  • A new privacy flag to indicate to buyers if the supply source supports displaying their link to a custom privacy notice
  • Support of third-party ad serving, so buyers can respond with an asset URL instead of including all assets inline

Here are example bid requests and responses for Native 1.2 Ads with OpenRTB 2.5.

Bid Request Native 1.2

{
   "allimps":0,
   "app":{
      "bundle":"com.mybundle.android",
      "cat":[
         "IAB12",
         "IAB12-3"
      ],
      "id":"020200000",
      "name":"News Info",
      "publisher":{
         "id":"1111111110",
         "name":"publisher name"
      },
      "storeurl":"https://play.google.com/store/apps/details?id=com.mybundle.android&hl=en_US"
   },
   "at":2,
   "bcat":[
      "IAB17-18",
      "IAB7-42",
      "IAB23",
      "IAB12",
      "IAB7-28",
      "IAB26",
      "IAB25",
      "IAB9-9",
      "IAB24"
   ],
   "device":{
      "connectiontype":2,
      "devicetype":5,
      "geo":{
         "city":"West Warwick",
         "country":"USA",
         "ipservice":3,
         "lat":41.701004,
         "lon":-71.5194,
         "metro":"521",
         "region":"RI",
         "type":2,
         "zip":"02893"
      },
      "h":2048,
      "ifa":"9863a35c-c598-4c80-b091-d7adf379bb26",
      "ip":"100.10.38.5",
      "js":1,
      "language":"en",
      "lmt":0,
      "make":"Samsung",
      "model":"SM-T713",
      "os":"Android",
      "osv":"7.0",
      "pxratio":1.0,
      "ua":"Mozilla/5.0 (Linux; Android 7.0; SM-T713 Build/NRD90M; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/76.0.3809.132 Safari/537.36",
      "w":1536
   },
   "ext":{
      "pchain":"01asg65g187117b4:0000020000",
      "udi":{
         "googleadid":"9863a35c-c598-4c80-b091-d7adf379bb26",
         "googlednt":0,
         "idfatracking":1
      }
   },
   "id":"5a514203-b7a9-48d0-ad2e-4da05bf0c735",
   "imp":[
      {
         "bidfloor":1.0,
         "bidfloorcur":"USD",
         "displaymanager":"SOMA",
         "displaymanagerver":"sdkandroid_9-1-6",
         "ext":{
 
         },
         "id":"1",
         "instl":0,
         "native":{
            "battr":[
               1,
               3,
               5,
               8,
               9
            ],
            "request":"{
"ver":"1.2",\"plcmttype\":1,\"plcmtcnt\":1,\"seq\":0,\"aurlsupport\":0,\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":90}},{\"id\":2,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":3,\"required\":1,\"img\":{\"type\":1,\"wmin\":50,\"hmin\":50}},{\"id\":5,\"required\":1,\"data\":{\"type\":2,\"len\":140}},{\"id\":6,\"required\":1,\"data\":{\"type\":12,\"len\":15}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1,2]}]}",
            "ver":"1.2"
         },
         "secure":0,
         "tagid":"130700475"
      }
   ],
   "regs":{
      "coppa":0,
      "ext":{
 
      }
   },
   "tmax":450,
   "user":{
      "ext":{
 
      }
   }
}

Bid Response Native 1.2

{
   "id":"5a514203-b7a9-48d0-ad2e-4da05bf0c735",
   "bidid":"5d7801c2be564c8100f00011",
   "seatbid":[
      {
         "bid":[
            {
               "id":"5d7801c2be564c8100f00011-1062015",
               "price":2.0,
               "impid":"1",
               "nurl":"http://node-p2e-gie4ah.sitescout.com/smaato/win/aid:5d7801c2be564c8100f00011;c:${AUCTION_PRICE};s:;cid:1062015;ts:1568145858061;d:MzMzMTUwMi1uYXRpdmU",
               "adm":"{\"native\":{\"link\":{\"url\":\"http://clickserv.sitescout.com/clk/8cc00d7733a331ba/88e42568017fb609/0-0/0///~_aid_~5d7801c2be564c8100f00011//cidentLy8vLy8\",\"clicktrackers\":[\"https://adrta.com/c?clid=ss&paid=ss&cb=1568145858061&avid=112053&caid=1062015&publisherId=1100043642&kv5=&plid=3331502&segment=&kv4=100.10.38.5&kv14=&kv1=native&siteId=120207704&kv7=17&kv15=UNKNOWN&kv16=&kv17=&kv18=com.particlenews.newsbreak&kv24=MOBILE_APP&kv20=&kv21=eb6fe99843ff5310bd0cd40d267826fff05d8aa3&kv22=9863a35c-c598-4c80-b091-d7adf379bb26&kv11=5d7801c2be564c8100f00011&kv3=&kv2=\"]},\"ver\":\"1.2\",\"assets\":[{\"id\":5,\"required\":1,\"data\":{\"type\":2,\"value\":\"Lose 3 to 5 pounds per week. Keep it off with free support for life!\"}},{\"id\":2,\"required\":1,\"img\":{\"type\":3,\"url\":\"http://cdn01.basis.net/112100/112053/uhSvl5gEElOXwX0T.jpg\",\"w\":1200,\"h\":627}},{\"id\":1,\"required\":1,\"title\":{\"text\":\"Lose Weight For Life!\"}},{\"id\":6,\"required\":1,\"data\":{\"type\":12,\"value\":\"Learn more\"}},{\"id\":3,\"required\":1,\"img\":{\"type\":1,\"url\":\"http://cdn01.basis.net/112100/112053/5MkC88n4Mc8MdPa4.jpg\",\"w\":240,\"h\":240}}],\"imptrackers\":[\"https://node-p2e-gie4ah.sitescout.com/smaato/px/aid:5d7801c2be564c8100f00011;c:${AUCTION_PRICE};s:;cid:1062015;ts:1568145858061\",\"https://pixel-sync.sitescout.com/dmp/pixelSync?nid=17&wb=1&hdid=0&id=9863a35c-c598-4c80-b091-d7adf379bb26&idType=4\",\"https://ad.doubleclick.net/ddm/trackimp/N428001.3027484BASISDSP/B22322261.248240382;dc_trk_aid=447774364;dc_trk_cid=119057854;u=210363%7C5d7801c2be564c8100f00011%7C%7Ccom.particlenews.newsbreak%7CAWAKEN002CP+%5BCPA%5D+GT+%28Zips%2B15+mi%29_Display%7CMOBILE_APP%7C1062015;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?\"],\"jstracker\":\"\"}}",
               "adomain":[
                  "awaken180weightloss.com"
               ],
               "iurl":"http://preview.sitescout.ad/preview?adOnly=1&ad=8cc00d7733a331ba",
               "crid":"3331502",
               "cid":"1062015",
               "attr":[
 
               ],
               "cat":[
                  "IAB7-44",
                  "IAB7"
               ]
            }
         ],
         "seat":"18878"
      }
   ],
   "cur":"USD"
}

Modified: June 4, 2020 at 1:02 am