Native Ads (1.2)

What’s New

New Native 1.2 features include:

  • Support of new event tracking types (viewable-mrc50, viewable-mrc100, viewable-video50)
  • A new privacy flag to indicate to buyers if the supply source supports displaying their link to a custom privacy notice
  • Support of third-party ad serving, so buyers can respond with an asset URL instead of including all assets inline

Here are example bid requests and responses for Native 1.2 Ads with OpenRTB 2.5.

Bid Request Native 1.2

{
   "allimps":0,
   "app":{
      "bundle":"com.mybundle.android",
      "cat":[
         "IAB12",
         "IAB12-3"
      ],
      "id":"020200000",
      "name":"News Info",
      "publisher":{
         "id":"1111111110",
         "name":"publisher name"
      },
      "storeurl":"https://play.google.com/store/apps/details?id=com.mybundle.android&hl=en_US"
   },
   "at":2,
   "bcat":[
      "IAB17-18",
      "IAB7-42",
      "IAB23",
      "IAB12",
      "IAB7-28",
      "IAB26",
      "IAB25",
      "IAB9-9",
      "IAB24"
   ],
   "device":{
      "connectiontype":2,
      "devicetype":5,
      "geo":{
         "city":"West Warwick",
         "country":"USA",
         "ipservice":3,
         "lat":41.701004,
         "lon":-71.5194,
         "metro":"521",
         "region":"RI",
         "type":2,
         "zip":"02893"
      },
      "h":2048,
      "ifa":"9863a35c-c598-4c80-b091-d7adf379bb26",
      "ip":"100.10.38.5",
      "js":1,
      "language":"en",
      "lmt":0,
      "make":"Samsung",
      "model":"SM-T713",
      "os":"Android",
      "osv":"7.0",
      "pxratio":1.0,
      "ua":"Mozilla/5.0 (Linux; Android 7.0; SM-T713 Build/NRD90M; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/76.0.3809.132 Safari/537.36",
      "w":1536
   },
   "ext":{
      "pchain":"01asg65g187117b4:0000020000",
      "udi":{
         "googleadid":"9863a35c-c598-4c80-b091-d7adf379bb26",
         "googlednt":0,
         "idfatracking":1
      }
   },
   "id":"5a514203-b7a9-48d0-ad2e-4da05bf0c735",
   "imp":[
      {
         "bidfloor":1.0,
         "bidfloorcur":"USD",
         "displaymanager":"SOMA",
         "displaymanagerver":"sdkandroid_9-1-6",
         "ext":{
 
         },
         "id":"1",
         "instl":0,
         "native":{
            "battr":[
               1,
               3,
               5,
               8,
               9
            ],
            "request":"{
"ver":"1.2",\"plcmttype\":1,\"plcmtcnt\":1,\"seq\":0,\"aurlsupport\":0,\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":90}},{\"id\":2,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":3,\"required\":1,\"img\":{\"type\":1,\"wmin\":50,\"hmin\":50}},{\"id\":5,\"required\":1,\"data\":{\"type\":2,\"len\":140}},{\"id\":6,\"required\":1,\"data\":{\"type\":12,\"len\":15}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1,2]}]}",
            "ver":"1.2"
         },
         "secure":0,
         "tagid":"130700475"
      }
   ],
   "regs":{
      "coppa":0,
      "ext":{
 
      }
   },
   "tmax":450,
   "user":{
      "ext":{
 
      }
   }
}

Bid Response Native 1.2

{
   "id":"5a514203-b7a9-48d0-ad2e-4da05bf0c735",
   "bidid":"5d7801c2be564c8100f00011",
   "seatbid":[
      {
         "bid":[
            {
               "id":"5d7801c2be564c8100f00011-1062015",
               "price":2.0,
               "impid":"1",
               "nurl":"http://node-p2e-gie4ah.sitescout.com/smaato/win/aid:5d7801c2be564c8100f00011;c:${AUCTION_PRICE};s:;cid:1062015;ts:1568145858061;d:MzMzMTUwMi1uYXRpdmU",
               "adm":"{\"native\":{\"link\":{\"url\":\"http://clickserv.sitescout.com/clk/8cc00d7733a331ba/88e42568017fb609/0-0/0///~_aid_~5d7801c2be564c8100f00011//cidentLy8vLy8\",\"clicktrackers\":[\"https://adrta.com/c?clid=ss&paid=ss&cb=1568145858061&avid=112053&caid=1062015&publisherId=1100043642&kv5=&plid=3331502&segment=&kv4=100.10.38.5&kv14=&kv1=native&siteId=120207704&kv7=17&kv15=UNKNOWN&kv16=&kv17=&kv18=com.particlenews.newsbreak&kv24=MOBILE_APP&kv20=&kv21=eb6fe99843ff5310bd0cd40d267826fff05d8aa3&kv22=9863a35c-c598-4c80-b091-d7adf379bb26&kv11=5d7801c2be564c8100f00011&kv3=&kv2=\"]},\"ver\":\"1.2\",\"assets\":[{\"id\":5,\"required\":1,\"data\":{\"type\":2,\"value\":\"Lose 3 to 5 pounds per week. Keep it off with free support for life!\"}},{\"id\":2,\"required\":1,\"img\":{\"type\":3,\"url\":\"http://cdn01.basis.net/112100/112053/uhSvl5gEElOXwX0T.jpg\",\"w\":1200,\"h\":627}},{\"id\":1,\"required\":1,\"title\":{\"text\":\"Lose Weight For Life!\"}},{\"id\":6,\"required\":1,\"data\":{\"type\":12,\"value\":\"Learn more\"}},{\"id\":3,\"required\":1,\"img\":{\"type\":1,\"url\":\"http://cdn01.basis.net/112100/112053/5MkC88n4Mc8MdPa4.jpg\",\"w\":240,\"h\":240}}],\"imptrackers\":[\"https://node-p2e-gie4ah.sitescout.com/smaato/px/aid:5d7801c2be564c8100f00011;c:${AUCTION_PRICE};s:;cid:1062015;ts:1568145858061\",\"https://pixel-sync.sitescout.com/dmp/pixelSync?nid=17&wb=1&hdid=0&id=9863a35c-c598-4c80-b091-d7adf379bb26&idType=4\",\"https://ad.doubleclick.net/ddm/trackimp/N428001.3027484BASISDSP/B22322261.248240382;dc_trk_aid=447774364;dc_trk_cid=119057854;u=210363%7C5d7801c2be564c8100f00011%7C%7Ccom.particlenews.newsbreak%7CAWAKEN002CP+%5BCPA%5D+GT+%28Zips%2B15+mi%29_Display%7CMOBILE_APP%7C1062015;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?\"],\"jstracker\":\"\"}}",
               "adomain":[
                  "awaken180weightloss.com"
               ],
               "iurl":"http://preview.sitescout.ad/preview?adOnly=1&ad=8cc00d7733a331ba",
               "crid":"3331502",
               "cid":"1062015",
               "attr":[
 
               ],
               "cat":[
                  "IAB7-44",
                  "IAB7"
               ]
            }
         ],
         "seat":"18878"
      }
   ],
   "cur":"USD"
}

Last Modified: June 4, 2020 at 1:02 am


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