Image Display Ads (2.2)

Home » Marketer Documentation » Image Display Ads (2.2)

Here you will find example bid requests and responses for image display ads with OpenRTB 2.2.

Bid Request

{
	"app":{
		"bundle":"defaultBundleId",
		"cat":[
			"IAB7-42"
		],
		"id":"5020483",
		"name":"bla",
		"publisher":{
			"id":"5020360",
			"name":"PublisherNameFromSPX"
		}
	},
	"at":2,
	"bcat":[
		"IAB17-18",
		"IAB7-42",
		"IAB23",
		"IAB7-28",
		"IAB26",
		"IAB25",
		"IAB9-9",
		"IAB24"
	],
	"device":{
		"connectiontype":0,
		"devicetype":4,
		"didmd5":"d1c553888076489a45af4b6dfb9392eb",
		"didsha1":"81407cd1808b59681f2da1341d8ac62dfa9293fa",
		"geo":{
			"city":"Boston",
			"country":"USA",
			"lat":42.360504,
			"lon":-71.0548,
			"metro":"506",
			"region":"MA",
			"type":2,
			"zip":"02109"
		},
		"ip":"50.255.150.200",
		"js":0,
		"language":"en",
		"make":"Apple",
		"model":"iPhone",
		"os":"iOS",
		"osv":"4.3.2",
		"ua":"Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5"
	},
	"ext":{
		"pchain":"07bcf65f187117b4:5020360"
	},
	"id":"e095691f-376f-498f-b88a-acfe8db64d05",
	"imp":[
		{
			"banner":{
				"btype":[
					1,
					3
				],
				"h":50,
				"mimes":[
					"image/jpeg",
					"image/png",
					"image/gif"
				],
				"pos":0,
				"w":320
			},
			"displaymanager":"SOMA",
			"ext":{
				"strictbannersize":0
			},
			"id":"1",
			"instl":0,
			"secure":0,
			"tagid":"5020483"
		}
	],
	"regs":{
		"coppa":0,
		"ext":{
			"gdpr":0
		}
	},
	"tmax":1499,
	"user":{
		"ext":{

		},
		"gender":"M",
		"yob":1977
	}
}

Bid Response

{ 
	"seatbid":[ 
		{ 
			"seat":1234,
			"bid":[ 
				{ 
					"nurl":"http:\/\/reports.demo.com\/fb?b=JdZQFdbCARgKMURHWGhvUVl0bSMBJeAhAA&c=MTo6&wp=${AUCTION_PRICE}",
					"crid":"12345",
					"adomain":[ 
						"example.com"
					],
					"price":5.5,
					"id":"1FGYhoQYtm",
					"adm":"<ad xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\" xsi:noNamespaceSchemaLocation=\"smaato_ad_v0.9.xsd\" modelVersion=\"0.9\"><imageAd><imgUrl>https://simage.png</imgUrl><clickUrl>http://click</clickUrl><width>320</width><height>50</height></imageAd></ad>",
					"impid":"1",
					"cid":1234,
					"crid":1234
				}
			]
		}
	],
	"id":"1FGYhoQYtm"
}

Last Modified: November 29, 2021 at 2:03 pm