Setting Deal Targeting
The Targeting section on the Edit Deal page allows you to manage various targeting options within the Deal Portal. Each workflow provides specific steps to set up targeting effectively. Here is brief overview of each targeting option listed under the Targeting section:
- Define your Deal’s Ad Format and Device Types:This section allows you to target your ads by specific parameters such as ad format, device type, and ad size. To set up the Deal’s Ad Format and Device Type option, see the Define your Deal’s Ad Format and Device Types section.
- Define your Deal’s Geography: This section allows you to specify geographic locations for your ad’s placements. By selecting countries, states, cities, or regions, which enables your ad campaigns reach the desired audience based on location. To set up the Deal’s Geography option, see the Define your Deal’s Geography section.
- Add your Deal’s Audience and Contextual Segment:This section allows you to identify their target audience by selecting criteria based on audience segment, interests, and behaviors. This ensures that advertisements are shown to the most relevant viewers. To set up the Audience Targeting option, see the Add your Deal’s Audience and Contextual Segment section.
- Add your Deal’s Inventory Targeting: This section allows you to choose which supply sources to use for their ad campaigns, such as. This includes selecting specific inventory type, list of bundles, list of apps, list of ad spaces, list of OTT/ ad breaks, number of SChain hops, and bid stream signals to ensure your ads are displayed on desired platforms.To set up the Deal’s Inventory option, see the Add your Deal’s Inventory Targeting section.
- Add Video signal targeting: This section allows you to define the type of content on which your ad campaign will be displayed, such as content channel, genre, content rating, content language, content livestream, content network, and skippable. To set up the Add Video signal targeting option, see the Add Video signal targeting section.
- Boost your Deal’s Performance with KPI targeting: This section allows you to enhance the deal performance by analyzing key metrics and KPI, such as click through rate, video completion rate, viewability, and open measurement. To set up the Performance Targeting option, see the Boost your Deal’s performance with KPI targeting section.
- Add Device signals targeting: This section allows you to refine your ad delivery by targeting specific device attributes, ensuring your campaigns reach the right audience based on their device preferences. To set up the Add Device signals targeting option, see the Add Device signals targeting section.
Setting Deal Targeting
Last Modified: January 7, 2025 at 2:22 pm