Data Dictionary
Table of Contents
Deal Settings
The table includes a definition for each field in the Deal Settings section:
| Field Name | Description | Type | Is Mandatory | Value | Note |
| Deal Type | Specifies the type of the deal, which is automatically set to Open Deal in the Verve marketplace. Only Open Deals are available during this phase. | Autogenerated Field | No | Example: Open Deal during Verve Marketplace | Auto-populated, Non-editable. The field is pre-set by the system and does not require your input. It is automatically filled based on the deal configuration. |
| Deal Name | Specifies the name of your deal. | Text Field | Yes | Example: Deal Test | Max length: 255 characters. This is a unique field for the Deal Portal |
| Description | Specifies the description of your deal. | Text Box | Optional | Max length: 2500 characters. Only the first 250 characters are visible. Text box is scrollable. | |
| Verve Marketplace Deal ID | The autogenerated ID for the Verve Marketplace deal. | Autogenerated Field | Yes | Unique, Not editable in Deal Portal. This ID is visible if there is no external Deal ID. Grayed out (or similar) if external Deal ID is present. | |
| Advertiser | The advertiser associated with the deal. | Dropdown (Single Selection) | Optional | Example: Others, Audigent, New Advertiser | If Other is selected in the dropdown, you can input the advertiser name |
| Select DSP | The Demand-Side Platform (DSP) selected for the deal. | Dropdown (Single Selection) | Yes | Example: Audigent Child Google DV360 OpenRTB 1825, Audigent Child Google-DV360-OpenRTB-VGI CTV, etc. | List is in alphabetical order. Once selected and saved, DSP cannot be changed. Only available DSPs connected to the buyer account can be selected. |
| Select Seat | The seat associated with the DSP in the deal. | Dropdown (Single Selection) | Optional | Example: 1103026214 (Display & Video 360) – Audigent, 1153405600 (Display & Video 360) – Audigent, 360i – Audigent | List is limited to seats associated with the DSP and buyer. List is in alphabetical order by seat name. |
| Time zone | The time zone to be used for the deal’s scheduling. | Dropdown (Single Selection) | Optional | Example: UTC | List of global time zones, ordered alphabetically. Default: UTC. Deal Portal translates the selected time zone to UTC for SOMA. |
| Start date | The date and time the deal should begin. | Date/Time Picker | Optional | Example: 2025-01-17 23:40:31 | 24-hour clock format. If not set, defaults to the deal’s activation time. Must not be set in the past. Codependent with deal status set to active. If deal status is paused on the start date, it overrides the start date and the deal will not run. |
| End date | The date and time the deal should end | Date/Time Picker | Optional | Example: 2025-01-17 23:40:31 | 24-hour clock format. This cannot be in the past. Defaults to the date the deal is paused if not set. End date cannot be set without a start date. The deal status must be active for the end date to be considered |
Price Settings
The table includes a definition for each field in the Price Settings section:
| Field Name | Description | Type | Is Mandatory | Value |
|---|---|---|---|---|
| Pricing Model |
Determines the pricing strategy for the deal:
|
Dropdown Enum (Min Price, Fixed) |
No |
|
| eCPM |
Represents the eCPM (Effective Cost per Thousand Impressions) based on the selected pricing model. |
Text Field (Spin Box) |
No |
|
| Deal Fee |
Define the fee in % or USD. |
Text Field (Spin Box) |
No |
Deal Reporting Labels
The table includes a definition for each field in the Deal Reporting Labels section:
| Field Name | Description | Type | Is Mandatory |
|---|---|---|---|
| Sales Person | Select a user assigned to the Media Planner role for the given buyer. | Dropdown | No |
| Trafficker | Allows the selection of users assigned to either Trafficker or Ad Ops roles for the specified buyer. | Dropdown | No |
Define your Deal’s Ad Formats and Device Types
The table includes a definition for each field in the Define your Deal’s Ad Formats and Device Types section:
| Field Name | Description | Type | Value |
| Ad Format | Allows you to specify whether to allow or block ad targeting based on ad format. | Dropdown | Allow, Block. |
| Ad Format Selection | Enables you to select specific ad formats for targeting. | Dropdown | Examples: Native Ads, Native Videos, Instream Preroll video, Instream Midroll video, Instream Postroll video, etc. |
| Device Type | Allows you to specify whether to allow or block targeting based on device types. | Dropdown | Allow, Block |
| Device Type Selection | Enables you to select specific device types for targeting. | Dropdown | Example: SmartPhone, Desktop, Tablet, Smart-TV, Feature Phone, and Other |
| Ad Size | Allows you to specify whether to allow or block targeting based on ad sizes. | Dropdown | Allow, Block |
| Ad Size Selection | Enables you to select specific ad sizes for targeting | Dropdown | Example: 300×250, 728×90, 160×600, 320×50, 970×250, 300×600, etc. |
Define your Deal’s Geography
The table includes a definition for each field in the Define your Deal’s Geography section:
| Field Name | Description | Type | Value |
| Country | Displays a list of countries available for targeting, with options to allow or block specific countries. | List | Examples: Afghanistan, Albania, Algeria |
| Allow/Block (Country) | Allows or blocks targeting of a specific country. | Allow, Block | |
| State | Displays states within a selected country for targeting. | List | Example: California, Texas (when the US is selected) |
| Allow/Block (State) | Allows or blocks targeting of a specific state within specific countries | Allow, Block | |
| City | Displays cities within a selected states for targeting | List | Example: Los Angeles, San Francisco |
| Allow/Block (City) | Allows or blocks targeting of a specific city within specific state. | Allow, Block | |
| Country Summary | Summarizes the targeting made at the country level. | Section Footer | Example: Afghanistan: Allow, Algeria: Block |
| State Summary | Summarizes the targeting made at the state level | Section Footer | Example: California: Allow, Texas: Block |
| City Summary | Summarizes the targeting made at the city level. | Section Footer | Example: Los Angeles: Allow, San Francisco: Block |
| Zip code targeting | Allows you to specify whether to allow or block targeting based on zip codes | Dropdown | Allow, Block |
| Bulk Upload | Provides a downloadable template for bulk uploading zip code targeting data. | Button | |
| Upload | Enables you to upload a list of zip codes for targeting. | Button | |
| Geo Fencing | Allows you to specify geographic boundaries using map tools or Multi ID options for geofencing. | Section Header | Options: Map, Multi ID |
| Map | Allows you to configure geographic boundaries visually on a map interface. | Button | |
| Multi ID | Allows you to configure geographic boundaries by uploading or specifying multiple geographic identifiers. | Button | Options: Bulk Upload Template and Upload |
| Bulk Upload Template | Provides a downloadable template to ensure correct formatting for uploading Multi ID data. | Button | |
| Upload | Enables you to upload a file containing Multi ID data for geofencing purposes. | Button |
Add Audiences Contextual Segments to your Deal
The table includes a definition for each field in the Add Audiences & Contextual Segments to your Deal section:
| Field Name | Description | Type | Value |
|---|---|---|---|
| EID | Specifies whether to allow or block the type of Encrypted Identifier being targeted. | Dropdown/Select | Allow, Block |
| EID Selection | Enables to select specific Encrypted Identifier options available in list for targeting. | Multi-Select | At least one EID value must be selected when Allow or Block is applied. The possible values are: Unified ID 2.0, ID5, LiveRamp, NetID, etc. |
| Data Provider | Lists the data providers offering audience and contextual segments. Can be filtered or selected to add segments to groups. | Dropdown/Select | The possible selected values for Data Provider are: Verve Audiences, Smaato Audiences, and 3rd-Party Audiences. |
| Logical Operator | Specifies the logical operator for combining groups and segments in targeting. | Dropdown | The possible values for logic operator are: AND BETWEEN/OR WITHIN, OR BETWEEN/AND WITHIN. Required; must select one of the provided combined logical operators. |
| Create New Group | To create a new group to determine whether a segment is part of the group (included) or not part of the group (excluded). | Button | You can create maximum up to 5 groups |
| Column+ | Dropdown filter that allows you to customize and select the columns displayed in a Segment table. | Dropdown with Checkbox | The values are ID, Cost, Total Reach, etc. |
| Search by Name | Allows you to search audience segments by name. | Search Box | The possible values are: Behavioral Audiences |
| Segment | Displays the name of audience segment available for targeting | Text Column | Example: Verve Audiences > Behavioral Audiences > Mobile Carrier AT&T |
| ID | Unique identifier for each audience segment. | Numeric Column | Example: 5003 |
| Cost | Represents the CPM (Cost Per Thousand Impressions) associated with each audience segment. | Numeric Column | Example: $1.00 |
| Total Reach | Indicates the total audience size available for the specific segment. | Numeric Column | Example: 54700 |
| Action | Options to either include or exclude the audience segment from the targeting group. | Include, Exclude | |
| Targeting Summary | Provides an overview of the selected audience segments and logical groupings applied. Users can remove segments or groups from this panel. | Panel | |
| Remove | Option to remove a specific audience segment or group from the targeting summary. | Button | |
| Add Audience | Allow you to save a audience segment to the list or group for targeted inclusion or exclusion. | Button |
Add Inventory targeting
The table includes a definition for each field in the Add Inventory targeting section:
| Field Name | Description | Type | Value |
|---|---|---|---|
| Inventory Type | Specifies whether to allow or block certain types of inventory for targeting. | Dropdown | Allow, Block |
| Inventory Type Selection | Enables you to select specific Inventory Type selection for targeting. | Multi-Select | In-app, CTV, Web |
| List of Bundles | Determines whether to allow or block specific bundles for inventory targeting. | Dropdown | |
| Bulk Upload Template (Bundles) | Provides a downloadable template for bulk uploading bundle lists. | Button | |
| Upload (Bundles) | Enables you to upload a list of bundles for targeting. | Button | |
| List of Apps | Determines whether to allow or block specific apps for inventory targeting. | Dropdown | Allow, Block |
| Bulk Upload Template (List of Apps) | Provides a downloadable template for bulk uploading apps list.. | Button | |
| Upload (List of Apps) | Enables you to upload a list of apps for targeting. | Button | |
| List of Ad Spaces | Determines whether to allow or block specific ad spaces for inventory targeting. | Dropdown | |
| Bulk Upload Template (List of Ad Spaces) | Provides a downloadable template for bulk uploading ad space lists. | Button | |
| Upload (Ad Spaces) | Enables you to upload a list of ad spaces for targeting. | Button | |
| List of OTT/Ad Breaks | Allows you to specify whether to allow or block specific OTT (Over-The-Top) ad breaks for targeting. | Dropdown | Allow, Block |
| Bulk Upload Template (OTT/Ad Breaks) | Provides a downloadable template for bulk uploading OTT/Ad Break data. | Button | |
| Upload (OTT/Ad Breaks) | Enables you to upload a list of OTT/Ad Break IDs for targeting. | Button | |
| Number of SChain Hops | Allows you to set whether to allow or block specific Supply Chain Hops (SChain Hops) for inventory targeting. | Dropdown | Allow, Block |
| Number of SChain Hops Selection | Enables you to select or input the specific number of SChain Hops for inventory targeting. | Dropdown | One, Two |
| Bidstream Signals | Allows you to specify whether to allow or block specific Bidstream Signals for inventory targeting. | Dropdown | |
| Bidstream Signals Selection | Enables you to select or input specific bidstream signals for targeting. | Dropdown | Device ID Available, GPS Data Available |
| Content IAB Category | Represents the section for selecting and managing IAB (Interactive Advertising Bureau) content categories. | Section Header | |
| Category Name | Displays the name of each IAB content category with an option to expand and view subcategories. | Text with Expand icon | Examples: Food & Drink, Hobbies & Interests, Cigars, etc. |
| Allow (Category) | Allows targeting of content within the specified IAB content category. | Option | |
| Block (Category) | Blocks targeting of content within the specified IAB content category. | Option | |
| Expand Icon (Category) | Clicking the expand icon opens subcategories or additional options for the selected IAB category. | Example: Expand to view subcategories of Food & Drink. | |
| Save | Saves the selected allow/block configurations for the IAB content categories. | Button | |
| Summary | Displays a summary of the selected and saved configurations for content IAB targeting. | Section Footer | Example: Food & Drink: Allow, Sports: Block. |
Add Video signal targeting
The table includes a definition for each field in the Add Video signal targeting section:
| Field Name | Description | Type | Value |
|---|---|---|---|
| CTV Content Channel | Allows you to specify whether to allow or block specific CTV content channels for targeting. | Dropdown | Allow, Block |
| CTV Content Channel Selection | Enables you to select specific CTV content channels for targeting. | Dropdown | Example: News, Sports, Entertainment |
| CTV Genre | Allows you to specify whether to allow or block specific genres of CTV content for targeting. | Dropdown | Allow, Block |
| CTV Genre Selection | Enables you to select specific genres for targeting. | Dropdown | Example: Comedy, Drama, Documentary |
| CTV Content Rating | Allows you to specify whether to allow or block specific CTV content ratings for targeting. | Dropdown | Allow, Block |
| CTV Content Rating Selection | Enables you to select specific content ratings for targeting. | Dropdown | Example: TV-Y7: Directed to old children, TV-MA: Mature Audience Only |
| Content Language | Allows you to specify whether to allow or block content based on language. | Dropdown | Allow, Block |
| Content Language Selection | Enables you to select specific content languages for targeting. | Dropdown | Example: English, Spanish, French |
| Content Livestream | Allows you to specify whether to allow or block livestream content for targeting. | Dropdown | Allow, Block |
| Content Livestream Selection | Enables you to select whether to include or exclude livestream content in targeting. | Dropdown | Example: True (Livestream) |
| Content Network | Allows you to specify whether to allow or block specific content networks for targeting | Dropdown | Allow, Block |
| Content Network Selection | Enables you to select specific content networks for targeting. | Dropdown | Example: ABC, HBO, ESPN |
| Skippable | Allows you to specify whether to allow or block skippable ads for targeting. | Dropdown | Allow, Block |
| Skippable Selection | Enables you to select specific skippable options for targeting. | Dropdown | Example: Skippable |
Boost your Deal’s performance with KPI targeting
The table includes a definition for each field in the Boost your Deal’s performance with KPI targeting section:
| Field Name | Description | Type | Value |
|---|---|---|---|
| Click Through Rate | Allows you to specify whether to allow or block specific click through rate for targeting. | Dropdown | Allow, Block |
| Click Through Rate Selection | Enables you to select specific Click Through Rate (CTR) for targeting. | Dropdown | Example: 0.1% and Greater, 0.2% and Greater |
| Video Completion Rate | Allows you to specify whether to allow or block targeting based on Video Completion Rate (VCR). | Dropdown | Allow, Block |
| Video Completion Rate Selection | Enables you to select specific VCR targeting options. | Dropdown | Example: 95% and Greater, 90% and Greater |
| Viewability | Allows you to specify whether to allow or block targeting based on Viewability. | Dropdown | Allow, Block |
| Viewability Selection | Enables you to select specific viewability thresholds for targeting. | Dropdown | Example: 95% and Greater, 90% and Greater |
| Open Measurement | Allows you to specify whether to allow or block targeting based on Open Measurement-enabled inventory. | Dropdown | Allow, Block |
| Open Measurement Selection | Enables you to select targeting options for Open Measurement. | Dropdown | Example: OM available |
Add Device signals targeting
The table includes a definition for each field in the Add Device signals targeting section:
| Field Name | Description | Type | Value |
|---|---|---|---|
| Browser Language | Allows you to specify whether to allow or block device signals targeting based on the browser language. | Dropdown | Allow, Block |
| Browser Language Selection | Enables you to select specific browser languages for device signals targeting. | Dropdown | Example: Arabic, English, etc. |
| Device Model | Allows you to specify whether to allow or block device signals targeting based on device model. | Dropdown | Allow, Block |
| Device Model Selection | Enables users to select specific device models for device signals targeting. | Dropdown | Example: Alcatel, Amazon, etc. |
| Device OS | Allows you to specify whether to allow or block device signal targeting based on the operating system (OS) of devices. | Dropdown | Allow, Block |
| Device OS Selection | Enables you to select specific operating systems for device signals targeting. | Dropdown | Example: Android, Android TV |
Last Modified: January 17, 2025 at 6:05 pm