Inventory targeting

Table of Contents

• Inventory targeting Workflow
• Add Inventory targeting
• Channel
• List of Bundles/Domains
• List of Apps*
• List of Publishers
• List of Ad Spaces*
• Integration Type
• List of Multipliers*
• List of OTT / Ad Breaks
• Device Type
• Inventory Packages
• Number of SChain Hops
• Bidstream Signals*

Add Inventory targeting Workflow

This section guides you through the workflow for setting the Add Inventory targeting parameters in the Deal Portal. For the Add Inventory targeting field details, see the Data Dictionary for Add Inventory targeting section.

Add Inventory targeting

Follow these steps for setting the Deal Inventory parameters:

1.  Add Inventory targeting:
   • Click to expand the Add Inventory targeting section. This section allows you to target your deal based on inventory type, list of bundles, list of apps, list of ad spaces, list of OTT/Ad Breaks, number of SChain Hops, and bidstream signals.

2. Channel:
   • From the Channel dropdown menu, select the Allow option.
     • Allow: Selecting Allow lets you permit your selected channel to display your ads.
     

     Select Allow option for Channel

   • From the dropdown list, click to select one or more Channel options. As a result, your deal will pass downstream to DSPs only for requests that come from a specific environment.
     

     Select Channel option

   • After you select the Channel option, the system will automatically add and save the selected Channel option to your deal.
   • Remove selected Channel option from selection:
     • To remove your selected Channel option, click x next to selected option.
     • To remove all selected Channel options, click Remove All x.
     

     Remove selected Channel option

3. List of Bundles / Domains:
   • From the List of Bundles / Domains dropdown menu, select the Allow option.
     • Allow: Selecting Allow lets you permit your selected bundles/domains to display your ads. This lets you control where your deals are shown.
     • Block: Selecting Block lets you restrict your selected bundles/domains to display your ads.

Select Allow or Block option for List of Bundles/Domains

• • To add the Bundles / Domains ID, Click the Bulk Upload Template button to download the targeting template. For more information on template,
    see Supply Targeting Upload template for Bundles/Domains ID.

Download the Bundles/Domain IDs template

• • Open the downloaded template and fill in the Bundles/Domains ID. Ensure the Bundle/Domain ID is in the correct format; incorrect formatting will result in invalid entries.
  • After filling in the Bundle/Domain ID, click the Upload button.

Upload the Bundles/Domain IDs template

• • You will view the Bundles/ Domains-View More label next to the dropdown menu, indicating the number of Bundles/Domain ID added ( for example, 17 Bundles/Domains ).

View uploaded Bundle/Domain IDs

• • Click the Bundle/Domain label. The Bundles / Domains dialog box will open.

Bundles/Domains dialog box

• • The Bundle/Domain ID dialog box will display the Bundle ID based on entries added in the template.

Display Bundles/Domain ID

• • To remove the Bundle/Domain ID, click the Remove X button corresponding to the Bundle/Domain ID or click the Remove All button at the top right of the dialog box.
  • After removing the Bundle/Domain ID , click the Update button to save the changes.

4. List of Apps*:
   • From the List of Apps dropdown menu, select the Allow option.
     • Allow: Selecting Allow lets you permit the selected apps to display your ads.
     • Block: Selecting Block lets you restrict your selected apps from displaying your ads.
     

     Select Allow option for List of Apps

   • To add the Apps ID, click the Bulk Upload Template button to download the targeting template. For more information, see Supply Targeting Upload Template for Apps.
     

     Download the Apps template

   • Open the downloaded template and fill in the Apps ID. Ensure the Apps ID is in the correct format; incorrect formatting will result in invalid entries.
   • After filling in the Apps ID, click the Upload button.
     

     Upload the Apps ID template

   • After removing the Apps ID, click the Update button to save the changes.

5. List of Publishers:
   • From the List of Publishers dropdown menu, select the Allow option.
     • Allow: Selecting Allow lets you permit your selected bundles/domains to display your ads. This lets you control where your deals are shown.
     • Block:  Selecting Block lets you restrict your selected bundles/domains to display your ads.

Select Allow or Block option for List of Publishers

• • To add the Publisher IDs, Click the Bulk Upload Template button to download the targeting template. For more information on template, see
    Supply Targeting Upload template for Publisher.

Download the Supply Targeting template

• • Open the downloaded template and fill in the Publisher ID. Ensure the Publisher ID is in the correct format; incorrect formatting will result in invalid entries.
  • After filling in the Publisher ID, click the Upload button.

Upload the List of Publisher IDs

• • You will view the Publishers -View More label next to the dropdown menu, indicating the number of Publisher ID added ( for example, 2 Publisher ID ).

View uploaded Publisher ID

• • Click the Publisher – View More label. The Publishers dialog box will open.

Publisher dialog box

• • The Publisher dialog box will display the Publisher ID based on entries added in the template.

Display Publisher ID

• • To remove the Publisher ID, click the Remove X button corresponding to the Publisher ID or click the Remove All button at the top right of the dialog box.
  • After removing the Publisher ID , click the Update button to save the changes.

6. List of Ad Spaces*:
   • From the List of Ad Spaces dropdown menu, select the Allow option.
     • Allow: Selecting Allow lets you permit your selected ad spaces to display your ads.
     • Block: Selecting Block lets you restrict your selected ad spaces from displaying your ads.

Select Allow option for List of Ad Spaces

• • To add the Ad Space ID, click the Bulk Upload Template button to download the targeting template. For more inormation, see
    Supply Targeting Upload Template for Ad Space.

Download the Ad Space ID template

• • Open the downloaded template and fill in the Ad Space ID. Ensure the Ad Space ID is in the correct format; incorrect formatting will result in invalid entries.
  • After filling in the Ad Space ID, click the Upload button. You will view the Ad Space – View More label next to the dropdown menu, indicating the number of Ad Spaces added (e.g., 2 Ad Spaces).

Upload the Ad Space IDs template

• • Click the Ad Space label. The Ad Space dialog box will open.

Open the Ad Space IDs dialog box

• • You will view the Ad Space ID.

Display Ad Space ID

• • To remove the Ad Space ID, click the Remove X button corresponding to the Ad Space ID or click the Remove All button at the top right of the dialog box.
  • After removing the Ad Space ID, click the Update button to save the changes.

7. Integration Type:
   • From the Integration Type dropdown menu, select the Allow option.
     • Allow: Selecting Allow lets you permit your selected integration types to be used for serving ads. All other integration types will be blocked by default.
     • Block: Selecting Block lets you exclude your selected integration type from serving your ads. All other integration types will be allowed by default.
     

     Select Allow or Block option for Integration Type

   • From the dropdown list, click to select one or more Integration Type options.

Select the Integration Type Option

• • After you select the Integration Type option, the system will automatically add and save the selected Integration Type option to your deal.

Selected Integration Type ID

• • Remove selected Integration Type option from selection:
    • To remove your selected Integration Type option, click x next to selected option.
    • To remove all selected Integration Type option, click Remove All x.

8. List of Multipliers*:
   • From the List of Multipliers dropdown menu.
     • Allow: Selecting Allow lets you permit your selected multipliers for the deal. All other multipliers will be blocked by default.
     • Block: Selecting Block lets you exclude your selected multipliers from the deal. All other multiplier will be allowed by default.
     

     Select Allow or Block option for Multipliers

   • From the dropdown list, click to select one or more Multipliers options.

Select the Multipliers Option

• • After you select the Multipliers option, the system will automatically add and save the selected Multipliers option to your deal.

Selected Multiplier Options

• • Remove selected Multiplier option from selection:
    • To remove your selected Multiplier option, click x next to selected option.
    • To remove all selected Multiplier option, click Remove All x.

9. List of OTT / Ad Breaks:
   • From the List of OTT / Ad Breaks dropdown menu, select the Allow option.
     • Allow: Selecting Allow lets you permit your selected ad breaks to display on OTT for your ads.
     • Block: Selecting Block lets you restrict your selected ad breaks  from display on OTT for your ads.
     

     Select Allow option for List of OTT/Ad Breaks

   • To add the Ad Break ID, Click the Bulk Upload Template button to download the targeting template. For more information on template, see Supply Targeting Upload template.

Download the OTT/Ad Breaks template

• • Open the downloaded template and fill in the ID. Ensure the ID is in the correct format; incorrect formatting will result in invalid entries.
  • After filling in the ID, click the Upload button.

Upload the IDs template

10. Device Type:
    • From the Device Type dropdown menu.
      • Allow: Selecting Allow lets you permit your selected device type for the deal. All other device type will be blocked by default.
      • Block: Selecting Block lets you exclude your selected device type from the deal. All other device type will be allowed by default.
      

      Select Allow or Block option for Device Type

    • From the dropdown list, click to select one or more Device Type options.

Select the Device Type Option

• • After you select the Device Type option, the system will automatically add and save the selected Device Type option to your deal.

Selected Device Type Options

• • Remove selected Device Type option from selection:
    • To remove your selected Device Type option, click x next to selected option.
    • To remove all selected Device Type option, click Remove All x.

11. Inventory Packages:
    • On the left-hand side, choose a relevant inventory category (for example, Contextual Bundle List, Seasonal, Audiences, etc.).In this example, Contextual Bundle List is selected.
    

    Select a Category

    • Once a category is selected, the corresponding inventory packages are displayed on the right.
    
    • Click Allow on the desired package (for example, Music Deal – Bundle/Domain List) to explicitly allow traffic from the selected inventory package.
    

    Set Targeting Mode

    • After setting the mode, the selection appears in the Summary section at the bottom.
    • The Summary section shows:
      • Package name (e.g., Music Deal – Bundle/Domain List)
    • • Category (e.g., Contextual Bundle List)
    • • Status (e.g., Allowed)

Review Summary

• • Click Save at the top right of the section to apply your changes.

Save the configuration

• • Remove selected Inventory Package option from selection:
    • To remove your selected Inventory Package option, Click the Allowed X button.

Remove selected inventory option

12. Number of SChain Hops:
    • From the Number of SChain Hops dropdown menu, select the Allow option.
      • Allow: Selecting Allow permits your ads to pass through the specified number of supply chain hops.
      • Block: Selecting Block restricts your ads from passing through the selected number of supply chain hops.
      

      Select Allow or Block option for SChain Hops

    • From the dropdown list, click to select  any one number of SChain Hops . As a result, your deal will pass downstream to DSPs only for requests that have a specific SPO path, either direct, or have a specific number of intermediaries.

Select SChain Hops option

• • After you select the Number of SChain Hops option, the system will automatically add and save the selected Number of SChain Hops option to your deal.
  • Remove selected Number of SChain Hops option:
  • To remove your selected Number of SChain Hops option, click the x next to it. 

Remove selected SChain Hops

13. Bidstream Signals*:
    • From the Bidstream Signals dropdown menu, select the Allow option.
      • Allow: Selecting Allow lets you permit your selected Bidstream Signals to serve your ads.
      • Block: Selecting Block lets you restrict your selected Bidstream Signals from serving your ads.
    

    Select Allow or Block option for Bidstream Signals

    • From the dropdown list, click to select one or more Bidstream Signals option. As a result, your deal will pass downstream to DSPs only for requests that are addressable (have device IDs) or enable geolocation (contain GPS latitude and longitude data signals). You can select from the following options:
    

    Select Bidstream Signals option

    • After you select the Bidstream Signals option, the system will automatically add and save the selected Bidstream Signals option to your deal.
    • Remove selected Bidstream Signals option:
      • To remove your selected Bidstream Signals option, click the X next to it. 
    📝 Note: The targeting dimension marked with an asterisk (*) will be hidden from the Deal Portal user interface for new deals starting June 19, 2025. Deals created prior to this date using these targeting will continue to run, but it will not be available for Mobile In-App traffic. As a result, these dimensions will not be available or targetable for new deals in the Deal Portal user interface.
    📝 Note:

    • If you select Allow, the system allows only the chosen option and blocks all others by default. Conversely, if you select Block, the system blocks only the chosen option and allows all others by default.
    • If you are unsure which model to select, you can proceed with the default Min Price option.