SDK Comparison Matrix

The folloing is a full scope comparison matrix when comparing Smaato’s legacy SDK against the Smaato NextGen SDK.

legacy SDK

NextGen SDK

Header Bidding?

No

Yes

Ad Formats Rich Media, Interstitial,
Rewarded Video, Native Display
Available Now: Rich Media, Interstitial, Rewarded Video
Coming Soon: Native Display & Video, Vertical Video, Playable Rewarded
Modular?

No

Yes

Viewability

Yes (MOAT)

Yes (Open Measurement for Banners & Interstitial
(OM for video coming Q3-19)

MRAID Version 2.0 3.0
VAST Version 2.0 4.0 (4.1 & 4.2 coming Q3-19)

Modified: October 10, 2019 at 1:27 pm