Demand Source Management
Line Items inside of Smaato’s Publisher Platform define how inventory is filled, and by what demand. There are several types of line items that can be targeted to OTT inventory (ad pods, ad slots, live ad breaks) inside of the Smaato Platform:
- Smaato Exchange
- Smaato Exchange (Smaato Demand – Open Auction)
- Private Exchange (Smaato Demand – PMP Deals)
- Preferred Deal (Smaato Demand – Preferred Deals)
- Direct
- Direct (Publisher Owned Demand – Direct Advertiser Campaigns)
- House (Publisher Owned Demand – House Promotional Campaigns)
- Networks
- Networks (Publisher Owned Demand – Mediation Partners via VAST Tags)
- Unified Bidding (Publisher Owned Demand – Bidding Partners via Prebid Server)
Smaato Exchange Demand
Smaato Exchange (Open Auction)
Publishers have default, immediate access to the 450+ premium DSPs and 95 of the world’s top 100 brands through the Smaato Exchange. To enable Open Auction demand from these demand partners built into the Smaato ad exchange, go to the Smaato Exchange tab and click New Line Item:
Give your line item a name, a type of “Smaato Exchange” and a rate (CPM):
Then, provide the following information:
| Field/Targeting | Required/Optional | Description | Example |
|---|---|---|---|
| Priority | Required | The order this demand source should be executed during the auction. Line items running at a higher priority (1-11) are first look. Line items running at the same priority (12) compete against one another. Line items running at a lower priority (13-16) are last look (aka backfill). | 12 |
| Traffic Allocation | Required | The share of voice for this demand source (which percent of your traffic it is eligible to fill on). This is highly useful for duplicating/cloning line items (variants) and doing A/B testing. | 100 |
| Start Date | Required | When this demand source should become active. | December 23, 2021 |
| End Date | Optional | When this demand source should become inactive. | |
| Day/Time Targeting | Optional | Days of the week, and times during those days, which this line item is eligible to fill on. | Mon | 6-9pm Tue | 12-3pm Fri | 6-10am |
| Rate | Required | Floor Price: the minimum price this demand source must return ads for to win the impression. Targeted eCPM: the average price this demand source must return ads for to win the impression. | 12 |
| RTB Rules – Blocked Advertiser Domains and App Bundles | Optional | Comma-separated list of advertiser website domains (brand campaigns) and advertiser app bundles (app install campaigns) that you do not want shown to viewers. | |
| RTB Rules – Blocked Advertiser Categories | Optional | Ad categories (and/or subcategories) that you do not want shown to viewers. | |
| RTB Rules – Blocked Creative Attributes | Optional | Ad attributes (e.g. shaky/flashy commercials) that you do not want shown to viewers. | |
| Targeting – Inventory | Required | Inventory (ad pod, ad slot, LIVE ad break) on which this line item is eligible to fill on. Can be included or excluded. Useful for pricing commercials in your commercial breaks. | Ad Slot 1 of Ad Pod A |
| Targeting – Geo | Optional | Countries for which this this line item is eligible to fill traffic for. Can be included or excluded. Useful for doing geographical segmentation (pricing inventory differently per country). | |
| Targeting – Demographics | Optional | Demographics (age and/or gender) for which this line item is eligible to fill on. Can be included or excluded. Useful for doing demographical segmentation (pricing users differently by age/gender). | |
| Targeting – Connection | Optional | Connection types (WiFi and/or cellular (by carrier by country)) for which this line item is eligible to fill on. Can be included or excluded. Useful for targeting specific users’ internet connections. | |
| Targeting – Device | Optional | Device OS versions for which this line item is eligible to fill on. *Use iOS for iOS + tvOS + MacOS, and Android for Android,AndroidTV, Chromecast, and FireOS. RokuOS and TizenOS coming soon. Can be included or excluded. Useful for targeting, say, iOS/tvOS/MacOS 14+ users. | |
| Targeting – Key-Value Pairs | Optional | Custom first-party data for which this line item is eligible to fill on. *On Inventory >> Key-Value Pairs, define your KVPs. Then pass them in ad requests via &cs_keyName=value. Can be included or excluded. Useful for targeting your own proprietary user/cohort/audience segments, or anything else of value. |
Click Save. If you want to duplicate/clone this line item, click Save & Create New Line Item.
Private Exchange (PMP Deals)
Publishers have default, immediate access to the 450+ premium DSPs and 95 of the world’s top 100 brands through the Smaato Exchange. To enable PMP Deal demand from up to 25 of the demand partners built into the Smaato ad exchange, go to the Smaato Exchange tab and click New Line Item:
Give your line item a name, a type of “Private Exchange”, and a rate (CPM):
Then, provide the following information:
| Field/Targeting | Required/Optional | Description | Example |
|---|---|---|---|
| Priority | Required | The order this demand source should be executed during the auction. Line items running at a higher priority (1-11) are first look. Line items running at the same priority (12) compete against one another. Line items running at a lower priority (13-16) are last look (aka backfill). | 5 |
| Traffic Allocation | Required | The share of voice for this demand source (which percent of your traffic it is eligible to fill on). This is highly useful for duplicating/cloning line items (variants) and doing A/B testing. | 100 |
| Start Date | Required | When this demand source should become active. | December 23, 2021 |
| End Date | Optional | When this demand source should become inactive. | |
| Day/Time Targeting | Optional | Days of the week, and times during those days, which this line item is eligible to fill on. | Mon | 6-9pm Tue | 12-3pm Fri | 6-10am |
| Rate | Required | Floor Price: the minimum price this demand source must return ads for to win the impression. Targeted eCPM: the average price this demand source must return ads for to win the impression. | 12 |
| RTB Rules – Buyers | Required | The DSP, trade desk, or Seat/Agency you would like to execute a PMP deal with. You can select up to 25. | The Trade Desk |
| RTB Rules – Blocked Advertiser Domains and App Bundles | Optional | Comma-separated list of advertiser website domains (brand campaigns) and advertiser app bundles (app install campaigns) that you do not want shown to viewers. | |
| RTB Rules – Blocked Advertiser Categories | Optional | Ad categories (and/or subcategories) that you do not want shown to viewers. | |
| RTB Rules – Blocked Creative Attributes | Optional | Ad attributes (e.g. shaky/flashy commercials) that you do not want shown to viewers. | |
| Targeting – Inventory | Required | Inventory (ad pod, ad slot, LIVE ad break) on which this line item is eligible to fill on. Can be included or excluded. Useful for pricing commercials in your commercial breaks. | Ad Slot 1 of Ad Pod A |
| Targeting – Geo | Optional | Countries for which this this line item is eligible to fill traffic for. Can be included or excluded. Useful for doing geographical segmentation (pricing inventory differently per country). | |
| Targeting – Demographics | Optional | Demographics (age and/or gender) for which this line item is eligible to fill on. Can be included or excluded. Useful for doing demographical segmentation (pricing users differently by age/gender). | |
| Targeting – Connection | Optional | Connection types (WiFi and/or cellular (by carrier by country)) for which this line item is eligible to fill on. Can be included or excluded. Useful for targeting specific users’ internet connections. | |
| Targeting – Device | Optional | Device OS versions for which this line item is eligible to fill on. *Use iOS for iOS + tvOS + MacOS, and Android for Android,AndroidTV, Chromecast, and FireOS. RokuOS and TizenOS coming soon. Can be included or excluded. Useful for targeting, say, iOS/tvOS/MacOS 14+ users. | |
| Targeting – Key-Value Pairs | Optional | Custom first-party data for which this line item is eligible to fill on. *On Inventory >> Key-Value Pairs, define your KVPs. Then pass them in ad requests via &cs_keyName=value. Can be included or excluded. Useful for targeting your own proprietary user/cohort/audience segments, or anything else of value. |
Click Save. If you want to duplicate/clone this line item, click Save & Create New Line Item.
Preferred Deal (PD)
Publishers have default, immediate access to the 450+ premium DSPs and 95 of the world’s top 100 brands through the Smaato Exchange. To enable a Preferred Deal with one of these demand partners built into the Smaato ad exchange, go to the Smaato Exchange tab and click New Line Item:
Give your line item a name, a type of “Preferred Deal” and a rate (CPM):
Then, provide the following information:
| Field/Targeting | Required/Optional | Description | Example |
|---|---|---|---|
| Priority | Required | The order this demand source should be executed during the auction. Line items running at a higher priority (1-11) are first look. Line items running at the same priority (12) compete against one another. Line items running at a lower priority (13-16) are last look (aka backfill). | 3 |
| Traffic Allocation | Required | The share of voice for this demand source (which percent of your traffic it is eligible to fill on). This is highly useful for duplicating/cloning line items (variants) and doing A/B testing. | 100 |
| Start Date | Required | When this demand source should become active. | December 23, 2021 |
| End Date | Optional | When this demand source should become inactive. | |
| Day/Time Targeting | Optional | Days of the week, and times during those days, which this line item is eligible to fill on. | Mon | 6-9pm Tue | 12-3pm Fri | 6-10am |
| Rate | Required | Floor Price: the minimum price this demand source must return ads for to win the impression. Targeted eCPM: the average price this demand source must return ads for to win the impression. | 12 |
| RTB Rules – Buyer | Required | The DSP, trade desk, or Seat/Agency you would like to execute a PMP deal with. You can select only one. | The Trade Desk |
| RTB Rules – Blocked Advertiser Domains and App Bundles | Optional | Comma-separated list of advertiser website domains (brand campaigns) and advertiser app bundles (app install campaigns) that you do not want shown to viewers. | |
| RTB Rules – Blocked Advertiser Categories | Optional | Ad categories (and/or subcategories) that you do not want shown to viewers. | |
| RTB Rules – Blocked Creative Attributes | Optional | Ad attributes (e.g. shaky/flashy commercials) that you do not want shown to viewers. | |
| Targeting – Inventory | Required | Inventory (ad pod, ad slot, LIVE ad break) on which this line item is eligible to fill on. Can be included or excluded. Useful for pricing commercials in your commercial breaks. | Ad Slot 1 of Ad Pod A |
| Targeting – Geo | Optional | Countries for which this this line item is eligible to fill traffic for. Can be included or excluded. Useful for doing geographical segmentation (pricing inventory differently per country). | |
| Targeting – Demographics | Optional | Demographics (age and/or gender) for which this line item is eligible to fill on. Can be included or excluded. Useful for doing demographical segmentation (pricing users differently by age/gender). | |
| Targeting – Connection | Optional | Connection types (WiFi and/or cellular (by carrier by country)) for which this line item is eligible to fill on. Can be included or excluded. Useful for targeting specific users’ internet connections. | |
| Targeting – Device | Optional | Device OS versions for which this line item is eligible to fill on. *Use iOS for iOS + tvOS + MacOS, and Android for Android,AndroidTV, Chromecast, and FireOS. RokuOS and TizenOS coming soon. Can be included or excluded. Useful for targeting, say, iOS/tvOS/MacOS 14+ users. | |
| Targeting – Key-Value Pairs | Optional | Custom first-party data for which this line item is eligible to fill on. *On Inventory >> Key-Value Pairs, define your KVPs. Then pass them in ad requests via &cs_keyName=value. Can be included or excluded. Useful for targeting your own proprietary user/cohort/audience segments, or anything else of value. |
Click Save. If you want to duplicate/clone this line item, click Save & Create New Line Item.
Publisher-Owned Demand
Direct (Direct Advertiser Campaigns)
Publishers have default, immediate access to 95 of the world’s top 100 brands through the Smaato Exchange. If you want to activate campaigns you’ve agreed upon with these brands, or other brands you have relationships with, go to the Direct tab and click New Direct Order:
Give your Direct Order a name and advertiser (name of the brand), and click Save & Add Line Item:
Give your line item a name, a type of “Direct” and a rate (CPM):
Then, provide the following information:
| Field/Targeting | Required/Optional | Description | Example |
|---|---|---|---|
| Priority | Required | The order this demand source should be executed during the auction. Line items running at a higher priority (1-11) are first look. Line items running at the same priority (12) compete against one another. Line items running at a lower priority (13-16) are last look (aka backfill). | 1 |
| Traffic Allocation | Required | The share of voice for this demand source (which percent of your traffic it is eligible to fill on). This is highly useful for duplicating/cloning line items (variants) and doing A/B testing. | 100 |
| Start Date | Required | When this demand source should become active. | December 23, 2021 |
| End Date | Optional | When this demand source should become inactive. | |
| Day/Time Targeting | Optional | Days of the week, and times during those days, which this line item is eligible to fill on. | Mon | 6-9pm Tue | 12-3pm Fri | 6-10am |
| Rate | Required | Floor Price: the minimum price this demand source must return ads for to win the impression. Targeted eCPM: the average price this demand source must return ads for to win the impression. | 12 |
| Impressions | Optional | The number of impressions after which you would like this line item to become inactive. Unlimited or capped daily/total. | |
| Pacing | Optional | How fast this line item’s impression cap is accomplished (only applicable if impression capping is enabled). As fast as possible or evenly distributed. | |
| Frequency Capping | Optional | The number of ad requests after which you would like this line item to become inactive. Hourly or daily, per user. | |
| Targeting – Inventory | Required | Inventory (ad pod, ad slot, LIVE ad break) on which this line item is eligible to fill on. Can be included or excluded. Useful for pricing commercials in your commercial breaks. | Ad Slot 1 of Ad Pod A |
| Targeting – Geo | Optional | Countries for which this this line item is eligible to fill traffic for. Can be included or excluded. Useful for doing geographical segmentation (pricing inventory differently per country). | |
| Targeting – Demographics | Optional | Demographics (age and/or gender) for which this line item is eligible to fill on. Can be included or excluded. Useful for doing demographical segmentation (pricing users differently by age/gender). | |
| Targeting – Connection | Optional | Connection types (WiFi and/or cellular (by carrier by country)) for which this line item is eligible to fill on. Can be included or excluded. Useful for targeting specific users’ internet connections. | |
| Targeting – Device | Optional | Device OS versions for which this line item is eligible to fill on. *Use iOS for iOS + tvOS + MacOS, and Android for Android,AndroidTV, Chromecast, and FireOS. RokuOS and TizenOS coming soon. Can be included or excluded. Useful for targeting, say, iOS/tvOS/MacOS 14+ users. | |
| Targeting – Key-Value Pairs | Optional | Custom first-party data for which this line item is eligible to fill on. *On Inventory >> Key-Value Pairs, define your KVPs. Then pass them in ad requests via &cs_keyName=value. Can be included or excluded. Useful for targeting your own proprietary user/cohort/audience segments, or anything else of value. |
Click Save & Add New Creative.
Give your Direct Creative a name, type of “Video”, upload your video creative file (.mp4) or provide a URL to your video creative (.mp4), provide a click-through URL, tracking URL (optional), and creative title (optional), and choose if you want to enable companion ads (you will need to upload an image file or provide an image URL (if you chose image), provide an HTML snippet (if you chose HTML), as well as provide a click-through URL). Click Save:
House (House Promotional Campaigns)
To active your own content/brand promotional campaigns, go to the Direct tab and click New Direct Order:
Give your Direct Order a name and advertiser (name of your brand), and click Save & Add Line Item:
Give your line item a name, and a type of “House”:
Then, provide the following information:
| Field/Targeting | Required/Optional | Description | Example |
|---|---|---|---|
| Priority | Required | The order this demand source should be executed during the auction. Line items running at a higher priority (1-11) are first look. Line items running at the same priority (12) compete against one another. Line items running at a lower priority (13-16) are last look (aka backfill). | 1 |
| Traffic Allocation | Required | The share of voice for this demand source (which percent of your traffic it is eligible to fill on). This is highly useful for duplicating/cloning line items (variants) and doing A/B testing. | 100 |
| Start Date | Required | When this demand source should become active. | December 23, 2021 |
| End Date | Optional | When this demand source should become inactive. | |
| Day/Time Targeting | Optional | Days of the week, and times during those days, which this line item is eligible to fill on. | Mon | 6-9pm Tue | 12-3pm Fri | 6-10am |
| Impressions | Optional | The number of impressions after which you would like this line item to become inactive. Unlimited or capped daily/total. | |
| Pacing | Optional | How fast this line item’s impression cap is accomplished (only applicable if impression capping is enabled). As fast as possible or evenly distributed. | |
| Frequency Capping | Optional | The number of ad requests after which you would like this line item to become inactive. Hourly or daily, per user. | |
| Targeting – Inventory | Required | Inventory (ad pod, ad slot, LIVE ad break) on which this line item is eligible to fill on. Can be included or excluded. Useful for pricing commercials in your commercial breaks. | Ad Slot 1 of Ad Pod A |
| Targeting – Geo | Optional | Countries for which this this line item is eligible to fill traffic for. Can be included or excluded. Useful for doing geographical segmentation (pricing inventory differently per country). | |
| Targeting – Demographics | Optional | Demographics (age and/or gender) for which this line item is eligible to fill on. Can be included or excluded. Useful for doing demographical segmentation (pricing users differently by age/gender). | |
| Targeting – Connection | Optional | Connection types (WiFi and/or cellular (by carrier by country)) for which this line item is eligible to fill on. Can be included or excluded. Useful for targeting specific users’ internet connections. | |
| Targeting – Device | Optional | Device OS versions for which this line item is eligible to fill on. *Use iOS for iOS + tvOS + MacOS, and Android for Android,AndroidTV, Chromecast, and FireOS. RokuOS and TizenOS coming soon. Can be included or excluded. Useful for targeting, say, iOS/tvOS/MacOS 14+ users. | |
| Targeting – Key-Value Pairs | Optional | Custom first-party data for which this line item is eligible to fill on. *On Inventory >> Key-Value Pairs, define your KVPs. Then pass them in ad requests via &cs_keyName=value. Can be included or excluded. Useful for targeting your own proprietary user/cohort/audience segments, or anything else of value. |
Click Save & Add New Creative.
Give your House Creative a name, type of “Video,” upload your video creative file (.mp4) or provide a URL to your video creative (.mp4), provide a click-through URL, tracking URL (optional), and creative title (optional), and choose if you want to enable companion ads (you will need to upload an image file or provide an image URL (if you chose image), provide an HTML snippet (if you chose HTML), as well as provide a click-through URL). Click Save.
Networks (Third Party SSP Mediation Partners, via VAST tags)
Publishers can add as many mediation partners as they would like, by providing those partners’ VAST tags. To add mediation partners to compete with other demand sources, go to the Networks tab and click New Network:
Then click Add Custom Video Network:
Give your Network (mediation partner) a name, and click Save & Add Line Item:
Give your line item a name, a rate (CPM that will compete against bids from Smaato demand and rates from other demand sources), and provide the SSP’s VAST tag in the Tag URL field:
Then, provide the following information:
| Field/Targeting | Required/Optional | Description | Example |
|---|---|---|---|
| Priority | Required | The order this demand source should be executed during the auction. Line items running at a higher priority (1-11) are first look. Line items running at the same priority (12) compete against one another. Line items running at a lower priority (13-16) are last look (aka backfill). | 1 |
| Traffic Allocation | Required | The share of voice for this demand source (which percent of your traffic it is eligible to fill on). This is highly useful for duplicating/cloning line items (variants) and doing A/B testing. | 100 |
| Start Date | Required | When this demand source should become active. | December 23, 2021 |
| End Date | Optional | When this demand source should become inactive. | |
| Day/Time Targeting | Optional | Days of the week, and times during those days, which this line item is eligible to fill on. | Mon | 6-9pm Tue | 12-3pm Fri | 6-10am |
| Rate | Required | Floor Price: the minimum price this demand source must return ads for to win the impression. Targeted eCPM: the average price this demand source must return ads for to win the impression. | 12 |
| Tag Url | Required | The VAST tag of the SSP you’re mediating. Smaato will call this VAST tag for an ad, and will have it compete against the bids of Smaato demand and the rates of other demand sources if it successfully gets an ad from this VAST tag. | https://ssp.com/ads/vast/… |
| Impressions | Optional | The number of impressions after which you would like this line item to become inactive. Unlimited or capped daily/total. | |
| Pacing | Optional | How fast this line item’s impression cap is accomplished (only applicable if impression capping is enabled). As fast as possible or evenly distributed. | |
| Frequency Capping | Optional | The number of ad requests after which you would like this line item to become inactive. Hourly or daily, per user. | |
| Targeting – Inventory | Required | Inventory (ad pod, ad slot, LIVE ad break) on which this line item is eligible to fill on. Can be included or excluded. Useful for pricing commercials in your commercial breaks. | Ad Slot 1 of Ad Pod A |
| Targeting – Geo | Optional | Countries for which this this line item is eligible to fill traffic for. Can be included or excluded. Useful for doing geographical segmentation (pricing inventory differently per country). | |
| Targeting – Demographics | Optional | Demographics (age and/or gender) for which this line item is eligible to fill on. Can be included or excluded. Useful for doing demographical segmentation (pricing users differently by age/gender). | |
| Targeting – Connection | Optional | Connection types (WiFi and/or cellular (by carrier by country)) for which this line item is eligible to fill on. Can be included or excluded. Useful for targeting specific users’ internet connections. | |
| Targeting – Device | Optional | Device OS versions for which this line item is eligible to fill on. *Use iOS for iOS + tvOS + MacOS, and Android for Android,AndroidTV, Chromecast, and FireOS. RokuOS and TizenOS coming soon. Can be included or excluded. Useful for targeting, say, iOS/tvOS/MacOS 14+ users. | |
| Targeting – Key-Value Pairs | Optional | Custom first-party data for which this line item is eligible to fill on. *On Inventory >> Key-Value Pairs, define your KVPs. Then pass them in ad requests via &cs_keyName=value. Can be included or excluded. Useful for targeting your own proprietary user/cohort/audience segments, or anything else of value. |
Click Save.
Unified Bidding (Third Party SSP Bidders, via Prebid Server)
*This feature must be enabled on your account by your Smaato Client Partner Manager.
Publishers can add as many header bidders as they would like, by connecting them via Prebid Server (hosted by Smaato). To add bidders to compete with other demand sources, go to the Unified Bidding tab and click New Partner:
Then add the bidder you would like to add:
Give your bidder account credentials (account/publisher ID), and click Save & Add Line Item:
Give your line item a name, a rate (CPM that will compete against bids from Smaato demand and rates from other demand sources), and provide the SSP’s ad unit ID:
Then, provide the following information:
| Field/Targeting | Required/Optional | Description | Example |
|---|---|---|---|
| Priority | Required | The order this demand source should be executed during the auction. Line items running at a higher priority (1-11) are first look. Line items running at the same priority (12) compete against one another. Line items running at a lower priority (13-16) are last look (aka backfill). | 1 |
| Traffic Allocation | Required | The share of voice for this demand source (which percent of your traffic it is eligible to fill on). This is highly useful for duplicating/cloning line items (variants) and doing A/B testing. | 100 |
| Start Date | Required | When this demand source should become active. | December 23, 2021 |
| End Date | Optional | When this demand source should become inactive. | |
| Day/Time Targeting | Optional | Days of the week, and times during those days, which this line item is eligible to fill on. | Mon | 6-9pm Tue | 12-3pm Fri | 6-10am |
| Rate | Required | Floor Price: the minimum price this demand source must return ads for to win the impression. Targeted eCPM: the average price this demand source must return ads for to win the impression. | 12 |
| Ad Unit ID (field(s) will vary per bidder) | Required | The ad unit ID of the SSP you’re adding as a bidder. Smaato will call this SSP’s Prebid Server adapter with the provided credentials for an ad, and will have it compete against the bids of Smaato demand and the rates of other demand sources if it successfully gets an ad from their Prebid Server adapter. | fjaksdkj3432 |
| Targeting – Inventory | Required | Inventory (ad pod, ad slot, LIVE ad break) on which this line item is eligible to fill on. Can be included or excluded. Useful for pricing commercials in your commercial breaks. | Ad Slot 1 of Ad Pod A |
| Targeting – Geo | Optional | Countries for which this this line item is eligible to fill traffic for. Can be included or excluded. Useful for doing geographical segmentation (pricing inventory differently per country). | |
| Targeting – Demographics | Optional | Demographics (age and/or gender) for which this line item is eligible to fill on. Can be included or excluded. Useful for doing demographical segmentation (pricing users differently by age/gender). | |
| Targeting – Connection | Optional | Connection types (WiFi and/or cellular (by carrier by country)) for which this line item is eligible to fill on. Can be included or excluded. Useful for targeting specific users’ internet connections. | |
| Targeting – Device | Optional | Device OS versions for which this line item is eligible to fill on. *Use iOS for iOS + tvOS + MacOS, and Android for Android,AndroidTV, Chromecast, and FireOS. RokuOS and TizenOS coming soon. Can be included or excluded. Useful for targeting, say, iOS/tvOS/MacOS 14+ users. | |
| Targeting – Key-Value Pairs | Optional | Custom first-party data for which this line item is eligible to fill on. *On Inventory >> Key-Value Pairs, define your KVPs. Then pass them in ad requests via &cs_keyName=value. Can be included or excluded. Useful for targeting your own proprietary user/cohort/audience segments, or anything else of value. |
Click Save.
Multiple line items of varying types can be targeted to inventory.
Depending on the number of line items and the priorities + floor prices + targetings of those line items, Smaato will hold a unified auction accordingly. The result is impressive fill rates, eCPM, and revenue, and an auction where open auction bidding, deals, direct campaigns, and third party demand (via header bidding powered by Prebid or VAST tags) can all compete with one another. Because everything is in competition, this helps ensure the highest CPMs and revenue possible!
That’s it! You’ve assigned demand to your inventory and are ready to go live! Next, you’ll decide how to integrate into Smaato and start serving ads!
Last Modified: August 31, 2023 at 11:48 am