NextGen SDK | Android+iOS | GPP Integration
Important Details About GPP
Global Privacy Platform is a single protocol designed to streamline transmitting privacy, consent, and consumer choice signals from websites and apps to ad tech providers. IAB Tech Lab stewards the development of these technical specifications.
The GPP standardizes storage locations and naming for the content of the GPP data and GPP string so that ad tags embedded in mobile apps can find the GPP data and string in a consistent way.
- Vendors to easily access GPP data
- GPP data to persist across app sessions
- GPP data to be portable between CMPs to provide flexibility for a publisher to exchange one CMP SDK for another
- Vendors within an app to avoid code duplication by not being required to include a GPP string decoder while still enabling all typical use cases
Note: If a Publisher chooses to remove a CMP SDK from their app they are responsible for clearing all IABGPP_* vestigial values for users so that vendors do not continue to use the GPP data therein.
|IABGPP_HDR_GppString||string||Full consent string in its encoded form. e.g “DBACNYA~CPXxRfAPXxRfAAfKABENB-CgAAAAAAAAAAYgAAAAAAAA~1YNN”|
|IABGPP_GppSID||string||Section ID(s) considered to be in force. Multiple IDs are separated by underscore, e.g. “2_3”|
Last Modified: April 6, 2023 at 10:11 am