Tags: | 2 Minute Read | Last Modified: June 22, 2023 at 4:00 pm
Content object signals are one of the latest tools advertisers can use to enhance targeting for digital video and CTV programming. These oRTB signals for the Content object include content type, content genre and content rating (with additional content object targeting coming soon). They help with both targeting and brand…
Tags: | 1 Minute Read | Last Modified: April 14, 2026 at 9:56 am
As a publisher, you have a OpenRTB – Exchange option when it comes to integrating with Smaato. OpenRTB – Exchange Already working with another video advertising platform, but want to still connect to Smaato as a demand source (if supported by your partner)? Request your ad pods from Smaato via…
Tags: | 10 Minute Read | Last Modified: November 12, 2025 at 11:59 pm
Table of Contents API Overview Account Wide Reporting Demand Demand Endpoint Request Parameter Available Dimension Response Example Supply Supply Endpoint Request Parameter Available Dimension Response Example 1. API Overview The Reporting API provides secure, scalable, and programmatic access to daily aggregated reporting metrics for both Demand and Supply across Brand+…
Tags: | 3 Minute Read | Last Modified: August 28, 2025 at 10:15 am
Table of Contents What is SKOverlay? Demo How does NextGen SDK signals SKOverlay support to DSPs via Bid Request? What’s expected from the DSP in the Bid Response? What are the supported SKOverlay display control NextGen SDK offers? What is SKOverlay? SKOverlay is a StoreKit class that allows developers to…