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Total number of results found: 11



SDX Video/CTV Content Targeting

SDX Video/CTV Content Targeting

Tags: | 2 Minute Read | Last Modified: June 22, 2023 at 4:00 pm

Content object signals are one of the latest tools advertisers can use to enhance targeting for digital video and CTV programming.  These oRTB signals for the Content object include content type, content genre and content rating (with additional content object targeting coming soon). They help with both targeting and brand…

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Smaato Developer Documentation

OTT/CTV Integration Options

Tags: | 2 Minute Read | Last Modified: August 31, 2023 at 11:47 am

As a publisher, you have a variety of options when it comes to integrating with Smaato. VAST Tag Want to integrate with Smaato directly? Request your ad pods from Smaato via a VAST tag URL, which you can simply provide to your VAST-supported video player. For getting your VAST tag…

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Video Signal targeting

Video Signal targeting

Tags: | 5 Minute Read | Last Modified: January 27, 2025 at 12:58 pm

Table of Contents Add Vide Signal targeting Workflow Add Video Signal Targeting CTV Genre CTV Content Rating Content Language Content Livestream Content Network Skippable Add Vide Signal targeting Workflow This section guides you through the workflow for setting the Add Video Signal Targeting parameters in the Deal Portal. For the Add Video…

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Boost your Deal’s performance with KPI targeting

Boost your Deal’s performance with KPI targeting

Tags: | 3 Minute Read | Last Modified: January 27, 2025 at 12:56 pm

Table of Contents Boost Deal’s performance with KPI targeting Workflow Boost your Deal’s performance with KPI targeting Click Through Rate Video Completion Rate Viewability Open Measurement Boost Deal’s performance with KPI targeting Workflow This section guides you through the workflow for setting the Deal’s Performance Targeting parameters in the Deal…

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