Tags: | 2 Minute Read | Last Modified: June 22, 2023 at 4:00 pm
Content object signals are one of the latest tools advertisers can use to enhance targeting for digital video and CTV programming. These oRTB signals for the Content object include content type, content genre and content rating (with additional content object targeting coming soon). They help with both targeting and brand…
Tags: | 2 Minute Read | Last Modified: August 31, 2023 at 11:47 am
As a publisher, you have a variety of options when it comes to integrating with Smaato. VAST Tag Want to integrate with Smaato directly? Request your ad pods from Smaato via a VAST tag URL, which you can simply provide to your VAST-supported video player. For getting your VAST tag…
Tags: | 14 Minute Read | Last Modified: August 31, 2023 at 11:48 am
One of the core features of Smaato’s Publisher Platform is detailed, seamless inventory management. It can be done here, on the Inventory tab: OTT Apps (OTT Properties) To start, we will create a property, or the environment your content is shown on. This is the starting point of all inventory…
Tags: | 3 Minute Read | Last Modified: August 31, 2023 at 11:49 am
The Full-Featured Ad-Serving Platform For App Publishers Why Should You Use Smaato? The easy answer is that you have worked for many years to develop your amazing app, website, or OTT/CTV platform, and you want to start making revenue to continue innovating, while growing your user base. To keep content…