Setting Deal Targeting

Overview

The Targeting section on the Edit Deal page allows you to manage various targeting options within the Deal Portal. Each workflow provides specific steps to set up targeting effectively.

Here is brief overview of each targeting option listed under the Targeting section:

• Define your Deal’s Ad Format and Device Types: This section lets you target ads by ad format, device type, and ad size. To set up the Deal’s Ad Format and Device Type option, see the Define your Deal’s Ad Format and Device Types section.
• Define your Deal’s Geography: This section lets you specify geographic locations for your ad placements. By selecting countries, states, cities, or regions, you enable your ad campaigns to reach the desired audience based on location. To set up the Deal’s Geography option, see the Define your Deal’s Geography section.
• Add your Deal’s Audience and Contextual Segment: This section lets you identify your target audience by selecting criteria based on audience segments, interests, and behaviors. To set up the Audience Targeting option, see the Add your Deal’s Audience and Contextual Segment section.
• Add your Deal’s Inventory Targeting:  This section lets you choose supply sources for your ad campaigns. This includes inventory type, bundles, apps, ad spaces, OTT/ad breaks, SChain hops, and bid stream signals. To set up the Deal’s Inventory option, see the Add your Deal’s Inventory Targeting section.
• Add Video signal targeting: This section lets you add the content type to display your ad campaign. This includes content channel, genre, content rating, content language, content livestream, content network, and skippable. To set up the Add Video signal targeting option, see the Add Video signal targeting section.
• Boost your Deal’s Performance with KPI targeting: This section lets you enhance deal performance by analyzing key metrics and KPIs.  This includes click-through rate, video completion rate, viewability, and open measurement. To set up the Performance Targeting option, see the [Boost your Deal’s performance with KPI targeting] section.
• Add Device signals targeting: This section lets you refine your ad delivery by targeting specific device attributes, ensuring your campaigns reach the right audience based on their device preferences. To set up the Add Device signals targeting option, see the Add Device signals targeting section