Video Tags Mediation
Video tags mediation is one of Smaato’s core ad server functionalities. We enable publishers to bring in their own custom video tags and allows the ad server to serve an ad depending on the line item configuration. The functionality aligns with the primary offering of an ad server where the publisher is given the opportunity to receive the best outcome out of multiple demand sources. First, you should have a VAST tag from your third-party demand source.
Guidelines for VAST Tags
Smaato will attempt to resolve VAST wrappers if and when returned in the response of your third-party video tags. In case the line item containing the video tag delivers a wrapper and the wrapper does not yield in an inline ad, then the mediation logic will move on to the next eligible line item.
Therefore, please ensure the following with the third party VAST tags providers: the VAST wrappers must yield in an ad otherwise the ad will not be delivered to the Client Side.
As seen on the Smaato Ad Server Macros page there are specific macros supported by Smaato. In the case that there are macros that Smaato does not support, please input the VAST Tag along with the macros as supported by your third-party provider.
Create A New Custom Network Order
Next, you should create a New Custom Video Network Order in the following way:
In the Add New Network window select the button for Add Custom Video Network +.
Now enter the Network Name* of your video demand source.
When creating your custom network line item, many of the fields are mandatory to fill in order to save.
Name of the Line Item
Set a Priority for this Line Item
Manual CPM Rate
Setting up Your Targeting
Once you have entered all of the mandatory details for your custom network line item, you then have the option to assign your targeting options.
You can always add your targeting for the custom network line item at a later time.
Smaato Guidelines for Vast Tags
Smaato will attempt to resolve vast wrappers if and when returned in the response of your third party Video Tags. In case the Line Item containing the Video Tag delivers a wrapper and the wrapper does not yield in an Inline Ad then the Mediation logic will move on to the next eligible Line Item.
Therefore please ensure the following with the third party Vast Tags providers: the Vast wrappers must yield in an ad otherwise the ad will not be delivered to the Client Side.
As seen on the Smaato Ad Server Macros page there are specific macros supported by Smaato. In the case that there are Macros that Smaato does not support, please input the Vast Tag along with the macros as supported by your third-party provider.
Video Tag via Integration Options in SPX
You can also set up a Video Tags using the Integration Options found in the User Menu of SPX.
- From the dropdown menu in SPX, select Integration Options.
- Then select the Operating System (OS) of your application (iOS or Android).
- Now scroll down to the Code Integration for Mobile Sites select and select the tab for VAST Tag.
- Next select specific VAST Adspace from the Adspace drop-down.
- Then copy the resulting http://… call at the bottom.
|Device (User Agent)||Apple-iPhone/501.347|
|iOS ID (IDFA)||AEBE52E7-03EE-455A-B3C4-E57283966239|
|iOS Tracking (DNT)||false (to enable DNT)|
|Google Ad ID||38400000-8cf0-11bd-b23e-10b96e40000d|
|Google DNT||true (to enable DNT)|
|GDPR||Not Subject to GDPR|
Modified: July 15, 2019 at 11:31 am