Adserver Macros

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Here is a list of Smaato specific adserver macros for third-party tags.

Macro Type	Macro	Description
Line Item ID	`%eaid!`	This is the ID that is given to each Line Item created in SPX.
Adspace ID	`%esid!`	This is the ID given to each Adspaces that is created in SPX.
Timestamp	`%%TIMESTAMP%%`	The digital record for a time occurrence of a particular event
User Age	`%%AGE%%`	The user’s age as passed by the publisher in the ad request
Gender	`%%GENDER%%`	The user’s gender as passed by the publisher in the ad request when available
Latitude	`%%LATITUDE%%`	Latitude when available
Longitude	`%%LONGITUDE%%`	Longitude when available
Zip Code	`%%ZIP_CODE%%`	The postal code consisting of five or nine digits when available
App ID	`%%APP_ID%%`	The ID of the app as displayed in SPX
Device OS	`%%DEVICE_OS%%`	The operating system of the device
Device IP	`%%DEVICE_IP%%`	An Internet Protocol address (IP address) is a numerical label assigned to a device
User Agent	`%%USER_AGENT%%`	The software acting on behalf of a user in an ad request
Country	`%%COUNTRY%%`	The country of the ad request
Device ID (UNIQUE)	`%eudid!`	The distinctive identifier associated with a unique user device when available

Last Modified: September 23, 2019 at 5:09 pm