Adserver Macros
If you would like to access the documentation for the Smaato NextGen SDK, please click here.
Here is a list of Smaato specific adserver macros for third-party tags.
Macro Type | Macro | Description |
Line Item ID | %eaid! |
This is the ID that is given to each Line Item created in SPX. |
Adspace ID | %esid! |
This is the ID given to each Adspaces that is created in SPX. |
Timestamp | %%TIMESTAMP%% |
The digital record for a time occurrence of a particular event |
User Age | %%AGE%% |
The user’s age as passed by the publisher in the ad request |
Gender | %%GENDER%% |
The user’s gender as passed by the publisher in the ad request when available |
Latitude | %%LATITUDE%% |
Latitude when available |
Longitude | %%LONGITUDE%% |
Longitude when available |
Zip Code | %%ZIP_CODE%% |
The postal code consisting of five or nine digits when available |
App ID | %%APP_ID%% |
The ID of the app as displayed in SPX |
Device OS | %%DEVICE_OS%% |
The operating system of the device |
Device IP | %%DEVICE_IP%% |
An Internet Protocol address (IP address) is a numerical label assigned to a device |
User Agent | %%USER_AGENT%% |
The software acting on behalf of a user in an ad request |
Country | %%COUNTRY%% |
The country of the ad request |
Device ID (UNIQUE) | %eudid! |
The distinctive identifier associated with a unique user device when available |
Last Modified: September 23, 2019 at 5:09 pm
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