Native Ads (2.4)

Here you will find example bid requests and responses for native ads with OpenRTB 2.4

Bid Request – Native 1.1

{
  "allimps": 0,
  "app": {
    "bundle": "defaultBundleId",
    "cat": [
      "IAB7-42"
    ],
    "id": "246",
    "name": "defaultAppName",
    "publisher": {
      "id": "5020345",
      "name": "PublisherName"
    },
    "storeurl": "https://itunes.apple.com/app/apple-store/id953922567567341232323"
  },
  "at": 2,
  "bcat": [
    "IAB17-18",
    "IAB7-42",
    "IAB23",
    "IAB7-28",
    "IAB26",
    "IAB25",
    "IAB9-9",
    "IAB24"
  ],
  "device": {
    "connectiontype": 0,
    "devicetype": 4,
    "didmd5": "d1c553888076489a45af4b6dfb9392eb",
    "didsha1": "81407cd1808b59681f2da1341d8ac62dfa9293fa",
    "geo": {
      "city": "Boston",
      "country": "USA",
      "ipservice": 3,
      "lat": 42.360504,
      "lon": -71.0548,
      "metro": "506",
      "region": "MA",
      "type": 2,
      "zip": "02109"
    },
    "h": 480,
    "ip": "50.255.150.200",
    "js": 0,
    "language": "en",
    "make": "Apple",
    "model": "iPhone",
    "os": "iOS",
    "osv": "4.3.2",
    "pxratio": 1,
    "ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5",
    "w": 320
  },
  "ext": {
    "pchain": "07bcf65f187117b4:5020345",
    "udi": {
      "googlednt": 0,
      "idfatracking": 0,
      "imei": "357926063572502",
      "imeimd5": "d1c553888076489a45af4b6dfb9392eb",
      "imeisha1": "81407cd1808b59681f2da1341d8ac62dfa9293fa"
    }
  },
  "id": "746cd899-a478-4d58-9dc9-2835e0213ddc",
  "imp": [
    {
      "displaymanager": "SOMA",
      "ext": {
        
      },
      "id": "1",
      "instl": 0,
      "native": {
        "request": "{\"ver\":\"1.1\",\"plcmttype\":1,\"plcmtcnt\":1,\"seq\":0,\"assets\":[{\"id\":1,\"required\":0,\"title\":{\"len\":90}},{\"id\":2,\"required\":0,\"img\":{\"type\":3,\"wmin\":627,\"hmin\":627}},{\"id\":3,\"required\":0,\"img\":{\"type\":1,\"wmin\":50,\"hmin\":50}},{\"id\":4,\"required\":0,\"data\":{\"type\":2,\"len\":140}},{\"id\":5,\"required\":0,\"data\":{\"type\":12,\"len\":15}},{\"id\":6,\"required\":0,\"data\":{\"type\":3}}]}",
        "ver": "1.1"
      },
      "secure": 0,
      "tagid": "5020465"
    }
  ],
  "regs": {
    "coppa": 0,
    "ext": {
      
    }
  },
  "tmax": 1499,
  "user": {
    "ext": {
      
    }
  }
}

Bid Response – Native 1.1

{
  "id": "general-dsp",
  "bidid": "general-dps-bid-id",
  "seatbid": [
    {
      "seat": "general-dsp-seat1",
      "bid": [
        {
          "impid": "1",
          "price": 1.0,
          "id": "general-dsp-native-ad",
          "adm": "{\"native\" :{\"link\":{\"url\":\"http:\/\/i.am.a\/URL\"},\"assets\":[{\"id\":$TITLE_IDS,\"required\":1,\"title\":{\"text\":\"Title\"}},{\"id\":$IMAGE_IDS,\"required\":1,\"img\":{\"url\":\"https:\/\/creatives.smaato.com\/creatives\/native\/1456230556037.png\"}},{\"id\":$IMAGE_IDS,\"required\":1,\"img\":{\"url\":\"https:\/\/creatives.smaato.com\/creatives\/native\/1456230556037.png\"}},{\"id\":$DATA_IDS,\"required\":1,\"data\":{\"value\":\"Description\"}},{\"id\":$DATA_IDS,\"required\":1,\"data\":{\"value\":\"CTAText.\"}}],\"imptrackers\":[\"http:\/\/tracker.net\/tracking\/beacon1\",\"http:\/\/tracker.net\/tracking\/beacon2\",\"http:\/\/tracker.net\/tracking\/beacon3\"]}}",
          "adomain": [
            "example.com"
          ],
          "crid": "native-crid",
          "cid": "native-cid",
          "iurl": "http://us-east-user.demo.net/image.png",
          "nurl":"http://us-east-user.demo.net/win_notice/smaato_bid?rid=2G2J5QmI7JIKuEoeOyv-Fob7-MI19Iwm6q7tBiURHo8KCBFQ1tLBZTZHYH66VyIYN5amxUtCifKIY_l6IzDfJmiku4ukesiP5GdMtQ-0WRWnbtImXV7MWGTRUV23mQhIN9n8lAe_GfyhvwBOYX3ZcQEG8rlKkdBMM9iWRmAW25QjbJ6p6uS6KpTkujKcXqDXeDn76blEVDMdsOtyAd8871FPeN8MHxWK4bSKHy8uwN5P_LEMJL87i3yBG4UaZnxm--KUTpdLGo_ZqNmIQclot1VbuTcWZu9Z_wlDpq62FmP6vKHOs5o73onK9xlhP8IWiM_jEZGozvP7EHQiA0wpZ9jDKyEwUkLGkj_XyMkGqTjhjyeskjEbP5RAFojdXNp4EfuiVt6q-ToRHZ_Pjsq3HOurWfmZl2TVig7JAOVpYBt-sV8Nwiw67oxN3R1rQfhsHvhMBcFapqiAu0sOlNmMyJjwCAThPYX2eii3xy9MUe6KXUJSAcxj6xPFHM-TIm9KHKhFrilqpk6E2-8GLBIGoVMbKojd74bf9i5qIG14HJEb99zoHxG5rh_nXJ4DytgftwphiiKRmqSkpEIxsCjj0mGfeOXVWDBNpHF2GJ738XF9DTSE33IUkfYD7Ug&p=${AUCTION_PRICE}&aid="
        }
      ]
    }
  ]
}

Modified: June 13, 2019 at 8:41 am