Private Marketplace (2.2)
Here you will find example preferred deal and private exchange bid requests and responses for OpenRTB 2.2
Preferred Deals:
A preferred deal (PD) is a deal ID-driven programmatic 1-on-1 integration/relationship with a publisher. The publisher creates a Deal ID and sets or negotiates a rate that the buyer can accept (by submitting a valid bid response) or decline (by not submitting a valid bid response) on an impression-by-impression basis.
Private Exchange:
Also known as private or closed auction; similar to a preferred deal, a private exchange (PX) is a closed-exchange setup where up to 25 DSPs with the PX’s Deal ID can bid on a publisher’s traffic. There’s no fixed rate; instead, there is a floor price, which is also submitted in the bid request.
Preferred Deal
Preferred Deal Bid Request
{
"app":{
"bundle":"defaultBundleId",
"cat":[
"IAB7-42"
],
"id":"5020478",
"name":"defaultAppName",
"publisher":{
"id":"5020355",
"name":"PublisherName"
}
},
"bcat":[
"IAB17-18",
"IAB7-42",
"IAB23",
"IAB7-28",
"IAB26",
"IAB25",
"IAB9-9",
"IAB24"
],
"device":{
"connectiontype":0,
"devicetype":4,
"didmd5":"d1c553888076489a45af4b6dfb9392eb",
"didsha1":"81407cd1808b59681f2da1341d8ac62dfa9293fa",
"geo":{
"city":"Boston",
"country":"USA",
"lat":42.360504,
"lon":-71.0548,
"metro":"506",
"region":"MA",
"type":2,
"zip":"02109"
},
"ip":"50.255.150.200",
"js":1,
"language":"en",
"make":"Apple",
"model":"iPhone",
"os":"iOS",
"osv":"4.3.2",
"ua":"Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5"
},
"ext":{
"pchain":"07bcf65f187117b4:5020355"
},
"id":"7b410db4-db0a-4bdf-aee4-ff9086637e43",
"imp":[
{
"banner":{
"battr":[
1,
3,
5,
6,
8,
9
],
"btype":[
1
],
"h":50,
"mimes":[
"image/jpeg",
"image/png",
"image/gif",
"text/javascript",
"application/javascript"
],
"pos":0,
"w":320
},
"displaymanager":"SOMA",
"ext":{
"strictbannersize":0
},
"id":"1",
"instl":0,
"pmp":{
"deals":[
{
"at":3,
"bidfloor":1,
"bidfloorcur":"USD",
"id":"deal-id-with-bid"
}
],
"private_auction":1
},
"secure":0,
"tagid":"5020478"
}
],
"regs":{
"coppa":0,
"ext":{
}
},
"tmax":1500,
"user":{
"ext":{
}
}
}Preferred Deal Bid Response
{
"id":"openDealTwoBids",
"seatbid":[
{
"bid":[
{
"id":"firstBidWithDealId",
"impid":"1",
"price":10.0,
"nurl":"http://ajkfkjd.net/winnotice/win",
"adm":"<ad xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\" xsi:noNamespaceSchemaLocation=\"smaato_ad_v0.9.xsd\" modelVersion=\"0.9\"><imageAd><imgUrl>http://ajkfkjd.net/images/image.png</imgUrl><clickUrl>http://ajkfkjd.net/click</clickUrl><width>320</width><height>50</height></imageAd></ad>",
"adomain":[
"example.com"
],
"iurl":"http://ajkfkjd.net/images/image.png",
"cid":"11111111111",
"crid":"222222222",
"dealid":"deal-id-with-bid"
}
]
},
{
"bid":[
{
"id":"secondBidWithoutDealId",
"impid":"1",
"price":10.0,
"nurl":"http://ajkfkjd.net/winnotice/win",
"adm":"<ad xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\" xsi:noNamespaceSchemaLocation=\"smaato_ad_v0.9.xsd\" modelVersion=\"0.9\"><imageAd><imgUrl>http://ajkfkjd.net/images/image.png</imgUrl><clickUrl>http://ajkfkjd.net/click</clickUrl><width>320</width><height>50</height></imageAd></ad>",
"adomain":[
"example.com"
],
"iurl":"http://ajkfkjd.net/images/image.png",
"cid":"11111111111",
"crid":"222222222"
}
]
}
]
}Private Exchange
Private Exchange Bid Request
{
"app":{
"bundle":"defaultBundleId",
"cat":[
"IAB7-42"
],
"id":"5020562",
"name":"defaultAppName",
"publisher":{
"id":"5020406",
"name":"PublisherName"
}
},
"at":2,
"bcat":[
"IAB17-18",
"IAB7-42",
"IAB23",
"IAB7-28",
"IAB26",
"IAB25",
"IAB9-9",
"IAB24"
],
"device":{
"connectiontype":0,
"devicetype":4,
"didmd5":"d1c553888076489a45af4b6dfb9392eb",
"didsha1":"81407cd1808b59681f2da1341d8ac62dfa9293fa",
"geo":{
"city":"Boston",
"country":"USA",
"lat":42.360504,
"lon":-71.0548,
"metro":"506",
"region":"MA",
"type":2,
"zip":"02109"
},
"ip":"50.255.150.200",
"js":0,
"language":"en",
"make":"Apple",
"model":"iPhone",
"os":"iOS",
"osv":"4.3.2",
"ua":"Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5"
},
"ext":{
"pchain":"07bcf65f187117b4:5020406"
},
"id":"d512d096-0253-49f0-82e2-e6563344bab0",
"imp":[
{
"banner":{
"battr":[
1,
3,
5,
6,
8,
9
],
"btype":[
1,
3
],
"h":50,
"mimes":[
"image/jpeg",
"image/png",
"image/gif"
],
"pos":0,
"w":320
},
"bidfloor":0,
"bidfloorcur":"USD",
"displaymanager":"SOMA",
"ext":{
"strictbannersize":0
},
"id":"1",
"instl":0,
"pmp":{
"deals":[
{
"at":2,
"bidfloor":3.4,
"bidfloorcur":"USD",
"id":"83fafb25-09d2-4ace-812a-70c260cdf70c"
}
],
"private_auction":1
},
"secure":0,
"tagid":"5020562"
}
],
"regs":{
"coppa":0,
"ext":{
}
},
"tmax":1499,
"user":{
"ext":{
}
}
}Private Exchange Bid Response
{
"id":"dspForPX",
"seatbid":[
{
"bid":[
{
"id":"dspForPX",
"impid":"1",
"price":99.0,
"adid":"534365",
"nurl":"http://ajkfkjd.net/winnotice/win?dspForPX",
"adm":"<ad xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\" xsi:noNamespaceSchemaLocation=\"smaato_ad_v0.9.xsd\" modelVersion=\"0.9\"><imageAd><imgUrl>http://ajkfkjd.net/images/image.png</imgUrl><clickUrl>http://ajkfkjd.net/click</clickUrl><width>320</width><height>50</height></imageAd></ad>",
"adomain":[
"example.com"
],
"iurl":"http://ajkfkjd.net/images/image.png?dspForPX",
"cid":"435435435",
"crid":"435435",
"attr":[
],
"dealid":"83fafb25-09d2-4ace-812a-70c260cdf70c"
}
],
"seat":"seat1",
"group":0
}
],
"bidid":"dspForPX_bidid",
"cur":"USD"
}Last Modified: November 29, 2021 at 2:03 pm