Native 1.1 Ads with OpenRTB 2.2
Find here the example bid request and response for native ads with OpenRTB 2.2
Introduction
Smaato is running native ads on the Smaato Native Advertising Standard Template, which is currently in version 1.0. For native 1.1, please see the documentation for OpenRTB 2.4 and 2.5.
The Smaato Native Advertising Standard Template works as an OpenRTB extension object, thus it is compatible with OpenRTB 2.2.
Extension Object Description
| Extension Object | Description |
|---|---|
native |
The root object of the template extension. |
ver |
Represents the used template version (currently 1.0) |
iconsize |
The icon’s width and height; recommended: width: 80 & height: 80 |
imagesize |
The main image’s size; recommended: width: 1200 & height: 627 |
pubnsupport |
Contains the types of creatives that publishers are requesting and are able to handle & render; if the parameter is missing, the default setting is text. |
ctatextlen |
The requested maximum length of the call to action text; recommended maximum length is 15 characters. |
titlelen |
The requested maximum character length for titles (25 characters recommended) |
textlen |
The requested maximum character length for text elements (100 characters recommended) |
Bid Request
{
"app":{
"cat":[
"IAB3"
],
"id":"101000040",
"name":"UAT_Native",
"publisher":{
"id":"1001000002",
"name":"Smaato UAT"
}
},
"at":2,
"bcat":[
"IAB17-18",
"IAB7-42",
"IAB23",
"IAB7-28",
"IAB26",
"IAB25",
"IAB9-9",
"IAB24"
],
"device":{
"connectiontype":0,
"devicetype":4,
"geo":{
"city":"Santa Fe",
"country":"ARG",
"lat":-31.6333,
"lon":-60.699997,
"metro":"0",
"region":"21",
"type":2,
"zip":"3000"
},
"ip":"201.252.0.0",
"js":0,
"language":"de",
"make":"Apple",
"model":"iPhone",
"os":"iOS",
"osv":"4.3",
"ua":"Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; de-de) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8F190"
},
"ext":{
"pchain":"07bcf65f187117b4:1001000002"
},
"id":"6680e1f1-3ced-4c2f-b9bb-a90ce36e647f",
"imp":[
{
"banner":{
"battr":[
1,
3,
5,
6,
8,
9
],
"btype":[
1,
2,
3
],
"h":0,
"pos":0,
"w":0
},
"displaymanager":"SOMA",
"ext":{
"native":{
"iconsize":[
80,
80
],
"imagesize":[
1200,
627
],
"pubnsupport":[
"title",
"text",
"iconimage",
"mainimage"
],
"ver":"1.0"
}
},
"id":"1",
"instl":0,
"secure":0,
"tagid":"101000040"
}
],
"regs":{
"coppa":0,
"ext":{
}
},
"tmax":1499,
"user":{
"ext":{
}
}
}Bid Response
{
"id":"native-response",
"seatbid":[
{
"seat":"native_seat1",
"bid":[
{
"impid":"1",
"price":10.051027,
"id":"native_seat1-bid1",
"adm":"<SNAST><adtitle>Talking Tom, A new series</adtitle><adtext>Talk to Ms. Tom</adtext><iconimage><icon width=\"64\" height=\"64\">http://gsopd.net/images/icon.jpeg</icon></iconimage><mainimage><image width=\"1024\" height=\"768\">http://gsopd.net/images/image.png</image></mainimage><starrating>4.5</starrating><ctatext>Install</ctatext><clickurl>http://gsopd.net/images/image.png</clickurl><beacons><beacon>http://www.3rdpartyone.com</beacon></beacons></SNAST>",
"adomain":[
"example.com"
],
"crid":"16969426",
"cid":"2445",
"iurl":"http://ams1.mobile.adnxs.com/cr?id=16969426"
}
]
}
]
}Last Modified: November 29, 2021 at 2:03 pm