Native Ads (OpenRTB 2.2)

Find here the example bid request and response for native ads with OpenRTB 2.2

Introduction

Smaato is running native ads on the Smaato Native Advertising Standard Template, which is currently in version 1.0. For native 1.1, please see the documentation for OpenRTB 2.4 and 2.5.

The Smaato Native Advertising Standard Template works as an OpenRTB extension object, thus it is compatible with OpenRTB 2.2.

Extension Object Description

Extension Object Description
native The root object of the template extension.
ver Represents the used template version (currently 1.0)
iconsize The icon’s width and height; recommended: width: 80 & height: 80 
imagesize The main image’s size; recommended: width: 1200 & height: 627 
pubnsupport Contains the types of creatives that publishers are requesting and are able to handle & render; if the parameter is missing, the default setting is text.
ctatextlen The requested maximum length of the call to action text; recommended maximum length is 15 characters.
titlelen The requested maximum character length for titles (25 characters recommended)
textlen The requested maximum character length for text elements (100 characters recommended)

Bid Request

{
  "app": {
    "cat": [
      "IAB3"
    ],
    "id": "101000040",
    "name": "UAT_Native",
    "publisher": {
      "id": "1001000002",
      "name": "Smaato UAT"
    }
  },
  "at": 2,
  "bcat": [
    "IAB17-18",
    "IAB7-42",
    "IAB23",
    "IAB7-28",
    "IAB26",
    "IAB25",
    "IAB9-9",
    "IAB24"
  ],
  "device": {
    "connectiontype": 0,
    "devicetype": 4,
    "geo": {
      "city": "Santa Fe",
      "country": "ARG",
      "lat": -31.6333,
      "lon": -60.699997,
      "metro": "0",
      "region": "21",
      "type": 2,
      "zip": "3000"
    },
    "ip": "201.252.0.0",
    "js": 0,
    "language": "de",
    "make": "Apple",
    "model": "iPhone",
    "os": "iOS",
    "osv": "4.3",
    "ua": "Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; de-de) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8F190"
  },
  "ext": {
    "carriername": "Telecom Argentina",
    "pchain": "07bcf65f187117b4:1001000002",
    "udi": {
      
    }
  },
  "id": "6680e1f1-3ced-4c2f-b9bb-a90ce36e647f",
  "imp": [
    {
      "banner": {
        "battr": [
          1,
          3,
          5,
          6,
          8,
          9
        ],
        "btype": [
          1,
          2,
          3
        ],
        "h": 0,
        "pos": 0,
        "w": 0
      },
      "displaymanager": "SOMA",
      "ext": {
        "native": {
          "iconsize": [
            80,
            80
          ],
          "imagesize": [
            1200,
            627
          ],
          "pubnsupport": [
            "title",
            "text",
            "iconimage",
            "mainimage"
          ],
          "ver": "1.0"
        }
      },
      "id": "1",
      "instl": 0,
      "secure": 0,
      "tagid": "101000040"
    }
  ],
  "regs": {
    "coppa": 0,
    "ext": {
      
    }
  },
  "tmax": 1499,
  "user": {
    "ext": {
      
    }
  }
}

Bid Response

{
  "id": "native-response",
  "seatbid": [
    {
      "seat": "native_seat1",
      "bid": [
        {
          "impid": "1",
          "price": 10.051027,
          "id": "native_seat1-bid1",
          "adm": "<SNAST><adtitle>Talking Tom, A new series</adtitle><adtext>Talk to Ms. Tom</adtext><iconimage><icon width=\"64\" height=\"64\">http://gsopd.net/images/icon.jpeg</icon></iconimage><mainimage><image width=\"1024\" height=\"768\">http://gsopd.net/images/image.png</image></mainimage><starrating>4.5</starrating><ctatext>Install</ctatext><clickurl>http://gsopd.net/images/image.png</clickurl><beacons><beacon>http://www.3rdpartyone.com</beacon></beacons></SNAST>",
          "adomain": [
            "example.com"
          ],
          "crid": "16969426",
          "cid": "2445",
          "iurl": "http://ams1.mobile.adnxs.com/cr?id=16969426"
        }
      ]
    }
  ]
}

Modified: July 23, 2019 at 3:31 pm